engaging through transparency - john crosby

ENGAGING THROUGH TRANSPARENCYBreaking the Traditional Model

Speed has never killed anyone.

Suddenly becoming stationary,

that’s what gets you.

- Jeremy Clarkson

The businesses that win in the future will be skilled at understanding

their customers and taking those learnings to market as quickly as possible.

Customers

Continuous Design

A Repeatable &

Scalable Business

Continuous Delivery

A Complex and Competitive Marketplace

ONLINE TRAVEL

Make the buttons bigger

VISIBILITY OF

WHAT IS COMING UPHYPOTHESIS

BACKLOG

8

• Costs up front but saves overall:

• Only build what we know customers want

• Saves wasting effort building feature nobody uses

• Incremental build out, continuous learning

• Stats on loyalty

• Brand Awareness

• Publicity

TEAM

Capability

New Approach

Risk Mitigation

Deliver on

Business Case

Sharpen

The Sword

Product

Competency

Innovation at

Max Speed

High Reward

Opportunity

Assessment

Respond to

Market & Customer

Needs

EfficiencyBuild the

Machine

Humming

Machine

Multi LanguageCurrency

InnovationEngine

Cycle Time

DevelopmentCapabilityGlobal Mobile

Platform

MobileRevenue

Share

Organisation Enabled

AttractTop

Talent

Energized Teams

CREATING A VISION AND STRATEGY TO GET THERE

LMN HOTEL

Traffic

(’000)

Conversion

Booking

ABV

TIV (₤’000)

Revenue (₤’000)

LMN UK FR ES IT

LAYING THE LEAN FOUNDATIONS

Scorecard

• Cultural change in company

• Company-wide not just team / IT

• Co-ordination of change

• Communication of change

• Etc.

What are the problems that other companies are likely to face:

ISSUES OR PROBLEMS

• Define the problem you want to solve, create hypotheses to

validate or invalidate assumptions

• Communicate clear organisational and team goals through Product

Scorecards, product and tech vision and principles

• Target reduced cycle time from concept to customer through

Continuous Design & Delivery

• Co-located, multi-disciplined, empowered team

• Get out of the building and talk to your customers to understand their

problems

TAKEAWAYS

THANK YOU

John Crosby – john@lastminute.com

Brett Ansley – brett.ansley@thoughtworks.com