engaging the wharton network: your communications tooklit

WHARTON EXECUTIVE EDUCATION

ENGAGING THE WHARTON NETWORK: YOUR COMMUNICATIONS TOOLKIT

Sherrie A. Madia, Ph.D.Executive Director of Communications and Stewardship,

Wharton External Affairs

OVERVIEW

Wharton Content Your Role in the Conversation Social Media and Tips for Smart Engagement Content Considerations Social Media Planning

ENGAGING THE WHARTON NETWORK

TAPPING INTO WHARTON CONTENT

Range of sources Timely content Value-added Conversation starters Building the network

ENGAGING THE WHARTON NETWORK

WHARTONCONNECT

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PENN’S SOCIAL MEDIA DIRECTORY

ENGAGING THE WHARTON NETWORK

WHARTON SOCIAL MEDIA

ENGAGING THE WHARTON NETWORK

WHARTON SOCIAL MEDIA

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WHARTON MAGAZINE

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WHARTON BLOG NETWORK

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WHARTON MAGAZINE-FINAL EXAM

ENGAGING THE WHARTON NETWORK

LINKEDIN—WHARTON SCHOOL ALUMNI

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FACEBOOK—THE WHARTON SCHOOL

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TWITTER—THE WHARTON SCHOOL

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WHARTON—FLICKR

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WHARTON—YOUTUBE

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WHARTON EBLASTS

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WHARTON EBLASTS

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WHARTON UPDATE E-NEWSLETTER

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KNOWLEDGE@ WHARTON

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WEBINAR SERIES

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WAYS WHARTON ALUMNI CAN ENGAGE

ENGAGING THE WHARTON NETWORK

Blog contributor Guest commentary in Wharton Magazine Class Notes Regional event video Regional event photos

QUESTIONS?Sherrie A. Madia, Ph.D.

Executive Director, CommunicationsWharton External Affairs

madia@wharton.upenn.eduTel: 215.898.1190

ENGAGING THE WHARTON NETWORK