engaging donors early: how alumni can support students to...

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Engaging Donors Early: How Alumni Can Support Students

to Increase Future Engagement

Adam Cebulski and Jennifer Saab

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Presenters

Adam Cebulski Jennifer SaabSenior Director, Office of Research Marketing Communications Manager

and Strategic Initiatives at OrgSync at iModules

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Building Affinity Early

Student Involvement

EngagedAlumni

SupportingStudents

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Why Engagement is Important

Engaged students gain more from college

Engagement contributes to retention

Engagement increases student success

Engagement prepares students for the real world

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Challenges of Engaging Students

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How OrgSync Data May Help

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Student Lifecycle

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Recruitment/Admissions

Utilize engaged alumni at college fairs in their area

Use alumni ambassadors to interview applicants and provide insight into

college experience

Host send-off parties for students who have

decided to attend

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Prospective and New Students

McCormick School of Engineering at Northwestern University we would bring

alumni in from both industry and academia during prospective student

weekends and during orientation events.

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Student Alumni Groups

Alumni Sharing Knowledge Program a career-based group for professional development of students

The mission is to facilitate interaction between students and alumni, and to enhance the student experience by providing opportunities that strengthen their lifelong loyalty

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Alumni Supporting Students

University of Illinois Student Affairs Annual Fund

University of Missouri Student Affairs

Advancement Board

Cal Poly - San Luis ObispoStudent Affairs Giving

Page

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Alumni Supporting Students

University of Connecticut’sHuskyDrive Ignite

Purdue University’s “Scrap that Selfie”

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Career Services - Mentoring

SPRINGFALL

Improve job placement rates

Increase student retention

Provide hands-on experience and

networking opportunities

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Career Services - Mentoring

One-on-one Online only Event driven First year

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Mentoring – Personal Development

Alumni helping students navigate the personal and professional challenges for

people of color.

Alumni fostering an inclusive environment for

LGBT students as they navigate the challenges of coming out personally and

professionally

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Career Services - Exploration

University of Nebraska at Omaha’s Career Connect Program:

1. Partner with local companies with skilled alumni and current students

2. Encourage placement in local business to build alumni community

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Connecting in the Classroom

• More schools are offering free classes for alumni both to support lifelong

learning and encourage interaction between alumni and students

• Alumni can share a wider and sometimes personal perspective to recent

historical events

• Colgate University offers “fusion” courses which are in-person for Colgate

students and online for alumni

• Lafayette College offers free, one-week courses to alumni where they

have shared assignments with students

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Communications Strategies

Consider letting students “choose their own adventure” when it comes to their own money.

Scholarship Fund Specific Populations Capital Improvements

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Graduation as Transition

GOLD programs for students include:

1. Student Alumni Networking Nights2. Dinner with alumni and the president3. Mentorship programs

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The ROI of Student Philanthropy

• Student philanthropy can indicate future alumni engagement and donor retention

• Survey data indicates increased outlay on student philanthropy has a positive effect on amounts raised and giving participation rates

• Student participation rate based on institutional support:

2.8% 10.9%

Schools that spend less than 50 cents per enrollee

Schools that spend more than 50 cents per enrollee

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Transitioning OrgSync Data

• By applying this OrgSync data in Encompass, alumni offices

can better segment and target their communications to

continue to engage your student leaders. This leads to a

better experience for them after graduation

• OrgSync data points that should be beneficial: degree

earned, athletic participation, student government, Greek

affiliation, and student philanthropy involvement

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