engaging community to scale community

Engaging Community to Scale Community NEERAJ GUPTASVP of Product & Engineering, Appcelerator

ngupta@appcelerator.com

About Appcelerator

Mobile apps are fast replacing web applications as the way we buy, share, search, learn and collaborate.

Appcelerator helps companies solve for this new reality with a mobile engagement platform to drive great mobile app experiences, quickly and at scale.

The Titanium CommunityA FORCE FOR GOOD

NUMBER OF PUBLIC MOBILE APPS

75,000

NUMBER OF UNIQUE MOBILE DEVICES

262,000,000

NUMBER OF REGISTERED TITANIUM DEVELOPERS

643,000 in 185 countries

COMMUNITY LED EVENTS

50+ Local MeetupsHundreds of Community ContributionsVibrant Titan Top Contributor Program

How We Got There

Served community with a compelling productCreated hub to showcase productEngaged and cultivated developers early onLowered the barrier for entryGenuine and transparent approach

Developer Marketing

Lean approach with a small developer marketing and evangelist teamLeverage strong community and Titan group to help push the message to the marketBuilt self-service portal to enable developers to promote and evangelize the brand

Developer Marketing

This approach enables us to:Broader reach worldwide leveraging community members throughout the worldGreater sense of credibility with actual developers sharing your message as opposed to the company pushing the messageFosters a greater sense of community

Community Portal

Community Portal

Contribute code – hundreds of community contributionsShare your story – developer spotlights submitted to share their storyOrganize event – enablement material and reimbursement for your event Represent Appcelerator – speaking materials for technology at an event

Community Led Titanium Conferences

Around the world in US, Europe, Singapore, Japan, India and AustraliaOver 100 developers in each eventTechnical tracks about our platformLed by a group of community organizers

Community Led Meetups

50+ global meetupsGroups meeting informally monthlySharing expertise about our technology and onboarding new developersCompletely community-led

Hackathons

Worldwide hackathon involvementSponsored a series of hackathonsSeveral teams entering a Titanium solutionRecent hackathons – Yahoo!, Emirates, Challengepost

Thank YouNEERAJ GUPTAngupta@appcelerator.com