THE WORK WE CREATE IS NOT
INTENDED FOR THE CLIENTS, BUT
THE USERS OF THAT PRODUCT.
design a solution that
solves the user’s problem
& makes the
client money
OUR JOB:
WE’RE NOT DOING CLIENTS,
OR OURSELVES A FAVOR BY
OFFERING MULTIPLE OPTIONS.
“What do you like?”
IS THE WRONG QUESTION TO ASK.
YOU CAN’T BASE YOUR BUSINESS
ON HOPE ALONE.
EXPLAIN HOW YOUR PROCESS
WORKS, AND HOW TO PROVIDE
RELEVANT FEEDBACK.
LEAD YOUR CLIENTS THROUGH
YOUR PROCESS SO THEY CAN
IMAGINE WHAT IT’S LIKE.
MISTAKE #2
We take our experience for granted
YOU NEED TO BE ABLE TO
SUPPORT ALL YOUR DECISIONS
WITH SOLID ARGUMENTS THAT
MAKE SENSE TO THE CLIENT.
PROVE YOU’RE A PRO AT EVERY STEP.
GET THE CLIENT TO CONFIRM
IN WRITING
SELL YOUR SOLUTION TO THE CLIENT.
BE CLEAR FROM THE VERY BEGINNING ABOUT HOW YOU WORK.
JUST BECAUSE IT’S A STANDARD
PRACTICE, IT DOESN’T MEAN
IT’S GOOD FOR YOU.
neladunato.comhi@neladunato.com
@nelchee
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