enabling digital participation through design · 2019-10-18 · digital accessibility: enabling...

Digital Accessibility:Enabling Participation Through DesignBryn Anderson – Digital Accessibility Consultant

Siteimprove

Supporting the European Commissions EU Accessibility Directive by

defining and implementing standardized and transparent checks for

accessibility conformance testing:

• WCAG Accessibility Conformance Testing (ACT) Task Force

• Automated WCAG Monitoring Community Group

What is digital Accessibility?

Challenges

15% of the world's population lives with some form of disability (WHO)

71% of customers with access needs will click away from a website that they find difficult to use.

source: Click Away Pound

Solutions

Universal Design

Universal design is the design of buildings, products or environments to make them accessible to all people, regardless of age, disability or other factors.

Global standard for digital accessibility

Web Content Accessibility Guidelines (WCAG)demonstrated an increase in conversions, and time to convert, for

non-disabled users.

Thank You!