empowering retail in the digital age

EMPOWERING

Retail

Retail is transforming from

mass merchandising to

personal experiences

3

Combining best of Online and In-store

M O B I L E S H O P P I N G

T R A F F I C A N A L Y S I S

M O B I L E B E A C O N S

F I T T I N G R O O M

S E A R C H I N GT R E A S U R E H U N T

C L I C K A N D C O L L E C T

B R O W S I N G

4

Modern Digital Store combines In-store and Online

F I T T I N G R O O M

T R E A S U R E H U N TS E A R C H I N G

B R O W S I N G

IN-STORE ONLINE

M O B I L E B E A C O N S

M O B I L E S H O P P I N G

T R A F F I C A N A L Y S I S

D I G I T A L S I G N A G E

DIGITAL

Empowered Digital Retail

5

Modernstore

Empoweredworkforce

Customercentricity

Customercentricity

6

…into connected,digital-first experiences

Customer – At the Center

M O B I L E E N G A G E M E N T

P E R S O N A L I Z E D D I G I T A L C A M P A I G N S

S O C I A L R E C O M M E N D A T I O N S

D I G I T A L I N T E R A C T I O N I N S T O R E

R E C O M M E N D A T I O N S

C L I E N T E L I N G A N D A S S I S T E D S A L E S

Modern store

8

Providing innovative experiences

and meaningful engagements

across touch points

Digital StoresEmpower your

field teams with

mobile devices and

apps powerful

enough to handle

daily business.

Protect store and

employee data &

devices against

modern security

threats

Turn global complexity

into streamlined

execution that

maximizes reach

Empowered workforce

10

Empowered employees

» Meet the new digital shopper

» Modern store communication

» One dialogue across the organization

» Develop Brand Ambassadors

47Customers

67Retail Brands

25KUsers

12KStores/Dealers

Samik.roy@microsoft.com

@SamikRoy_INThank You