employee wellness: farce or untapped potential?
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www.contextcommunication.comfran@contextcommunication.com@femelmed215.922.2525
Employee wellness: Farce or untapped potential?
Image: eatliver.com
PEBA Annual Forum, April 2011
Where’s the love?
It’s not for lack of
interest.
Image: Workforce Health Strategies: A multinational perspective, Towers Watson, April 2010
Priorities.
Or lack of proposals.
26% Plan to!
Doing it! (53%)
Plan to! (26%)
Image: Getty images
Enticing…
Motivating.
What gives?
Image: Getty images
And I don’t think you really do, either!
I don’t care!
How do we design for wellness?
Image: http://www.flickr.com/photos/cabeel/3943529840/
#1Personal
There are many layers of personal.
Image: Rob Kopf
Life stages.
Image: Rob Kopf
Health risks.
16%
16%
13%17%
17%
22%
Actionists TraditionalistsOn-demanders DisempoweredsNeophytes Apathetics
Image: Modified from Edelman
Healthprofile.
Tell my story.Image: Thomson Reuters
“Reducing copayments for high-value services may provide an alternative to…increasing patient cost-sharing.”
Remove barriers.
Flex with me.
#2Social
5 reasons.
• We live online• Influence• Socially involved
= engaged• Peer-to-peer
communication• Feedback loop
Help me connect, learn, share.
Help me have fun.
Test myself.
Find help.
Make a difference.
#3Mobile
Give me tools.
Image: Healthymagination
“Information has become portable, personalized and participatory.
“Once someone has a mobile device, they’re more likely to use the internet
to gather information, share what they find and create new content.”
Susannah Fox, Pew
Give me power.
#4Emotional
Ease my mind.
#5Financial
82% of employees are unsure about meeting retirement goals.
15% of plan sponsors believe employees will be ready for retirement.
Reduce my worries.
#6Environmental
Nudge me.
#7Political
Affect my world.
Studies, sites, bloggers and more:
• Working Well: A global survey of health promotion and workplace wellness strategies (Buck)
• Towers Watson twin study: Employee perspectives on health care• MetLife Study of Global Health & Wellness• MetLife 9th Annual Study of Employee Benefit Trends• APA’s Stress in America Study, 2010• Gallup-Healthways Partnership• Edelman Health Engagement Barometer• Pew Internet & American Life Project, Susannah Fox, @susannahfox• BJ Fogg, http://bit.ly/i2uxKE• MobiHealthNews• Jane Sarasohn-Kahn, healthpopuli.com, @healthythinker• CoHealth community, freerangecomm.com/cohealth• County Health Rankings• More links: freerangecomm.com/links
www.contextcommunication.comfran@contextcommunication.com@femelmed215.922.2525
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