employee communications and engagement

Employee Communication and

EngagementEngagement

May 20, 2009

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How HR goals and objectives are related to

communication and engagement

The financial case for strategic communication

The link between communication and The link between communication and

engagement

How to communicate effectively

What do you like about

employee communication at

our company?

What would you change?

Attract

RetainRetain

Engage

People: Communication as a retention

strategy

Systems: Consistency in communication

practices

Culture: Engage with two-way

communications

Are people leaving due to

a lack of communication?

staff meetingsemail announcements

Is there consistency in the

barrage of messages?

staff meetings

departmental newsletters

intranet postings

one on ones

executive memos

Are our employees

engaged?

How do we know?

Strategic communication

brings bottom line results

Communication =

57% higher return to

shareholders

Source: Watson Wyatt 2006 Communications ROI Study

52% gap in

operating income

between high

engagement and

low engagementlow engagement

companies

Source: ISR Global Engagement study of

more than 664,000 employees over 12 mo.

period

Engagement:Commitment that

leads to greater leads to greater

effort and intent to

stay

Communication

drives

engagement

Most important commitment

driver:

Having a clear understanding of

strategy and direction of the strategy and direction of the

organization and how it’s linked to

day-to-day work

Most important aspect of an

organization that wants to

increase engagement:

Ability to communicate

Understanding

Acceptance

Commitment

Engagement

Awareness

Business

Goals And

Strategies

Employee communications

must be strategic

Communications must be

managed

Goals of

employeeemployee

communication

Tactics

“If communication is not your

top priority, all of your other

priorities are at risk.”priorities are at risk.”

- Bob Aronson

communications consultant

Can we afford to communicate

effectively?

Can we afford not to?