empathize

empathize define

ideate prototype

test

reframe

point of view

a unique, concise reframing of the problem that is grounded in user needs & insights

point of view: what?

create a cheaper and easier-to-maintain incubator for clinics in nepal

(the original design directive)

user desperate nepali mother living in a remote village

need to keep premature baby warm to give it a chance to survive

insight most mothers don’t have the means to bring their baby to a hospital

the embrace point of view

1. unpack

2. identify user, needs, and insights

3. reframe the problem

point of view: how?

unpack

identify user, needs, and insights

reframe the problem

point of view: how?

saturationspace

quotes & defining words

actions & behaviors feelings & emotions

thoughts & beliefs

demo

storytell and captureshare stories and create user empathy maps

start with each pair’s most interesting user

part 1: unpack

unpack

identify user, needs, and insights

reframe the problem

point of view: how?

are human physical and emotional necessities

capture the goals and motivations of the person for whom you are designing

are verbs, not nouns (opportunities, not solutions)

needs . . .

reframe the challenge

give you an actionable direction to go in

lead to novel solutions

insights . . .

point of view: components

user be specific

need use verbs

insights observation + interpretation

identify user, needs, and insights

user need insight

unpack

identify user, needs, and insights

reframe the problem

point of view: how?

combine to create point of view

user need insight

combine to create point of view

user need insight

…NEEDS...

...BECAUSE…

generate possibilitiesusers, needs, insights on separate post-its

create point-of-view dashboardsingle-user, single-need, useful insights

part 2: build to your point of view