emory school of medicine social media plan

School of Medicine Social Media Plan

Stephen Beehler& Wendy Darling

School of Medicine on Facebook

www.facebook.com/EmoryMedicine

Where Likes Come From

• Promotion on Emory’s main Facebook page

• Other Emory organizations on Facebook

• School of Medicine TV info screens

• School of Medicine web site

• People seeing their friends’ activity (“Reach”)

• People and organizations sharing Page’s stories

• Facebook search

What Gets Posted

• Medicine news stories

• Medicine calendar events

• Photos

• Event announcements

• New videos

• Lab Land blog posts

• Emory Healthcare stories

• Nursing & Public Health stories (when relevant)

• Media coverage of Medicine – doctors, research, patient stories

• Emory Report & Emory Magazine stories

• Emory Medicine / Health stories

• Facebook posts by others – departments, Research America, NIH, AAMC, etc.

Sample Stories

Most Popular Posts

• Photos of people or campus

• Accolades, recognition for Emory Healthcare, professors, departments

• “Department in the Spotlight”

• Featured professors, researchers, grad students

• Technology & research

• Research funding

• Stories about being a doctor or a med student

What’s Next?

• Facebook ad promo campaign

• Include in upcoming School of Medicine e-blast

• Involve departments

• Work with School of Medicine Alumni office

• Twitter

Questions?