emoji for business

Emoji for business

Communication is about shared understanding, whether it’s a TED talk, street talk, or txt-spk. Today, people of all ages convey their feelings with emojis - and they’re moving from teen chat towards business credibility. So if you’re the sort of person who turns their head on one side to smile... this slideshare is for you.

:-)

From ancient Egyptians to modern Japanese, emojis follow a LONG HISTORY of communicating in PICTOGRAMS.

The Emoji:

A 5,000-year tradition

But WHAT ARE EMOJIS?

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THEY’RE NOT SMILEYS.

Modern Unicode (the computer industry standard for representation and handling of text throughout most of the world’s writing systems)

standardises them as characters …

...And greater graphical depth means deeper

emotional range.

Of course,

emotional engagementis the CORE of

communication.

There are 845 emojisNot enough for a language? Japanese schoolchildren learn just 881 characters in everyday writing.

In other words:there are as many emojis as

characters in Japanese.

Emojis speak 4 global languages:

Windows Mac

Android iPhone

That’s a user base of

6 BILLION PEOPLE.

ENTIRE MARKETING CAMPAIGNS are being written in them.

McDonalds

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ENTIRE MARKETING CAMPAIGNS are being written in them.

Chevrolet

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ENTIRE MARKETING CAMPAIGNS are being written in them.

IKEA

Click to see more

In some countries,

76%of people use emojis at work.

Why use emojis at work?Great teamwork, the secret to any successful business, is all about effective and flexible communication.

Emojis add another level to this communication…

18 to 65 year olds

4 out of 5,

use emojis on a regular basis inside and outside of work.

In an environment of increasingly casual communication, emojis help streamline conversations in the office.

A recent study found that…

“Emoticons in the workplace were not used to convey

emotion, but rather to signal how the information in the email

should be interpreted.”Scandinavian study

It’s a GLOBAL LANGUAGE like no other.However its use varies from country to country.

But there are some common global traits… Overall emojis are used to express positive emotions across the world.

70%positive

15%negative

Smiley faces are the most used emojis across English, Portuguese, Spanish and Italian speakers.

But among French speakers

Hearts are 4x more popular than smileys

ENABLING THE EMOJI=

ENABLING COMMUNICATION

Western Somoa even allows them in URLs!

Emotions ENABLE UNDERSTANDING, CREATE PURPOSE and

BIND TEAMS TOGETHER.

Takeaways

Emojis are a global language, transcending cultures

Emojis are now common in marketing campaigns

Emoji-talk has regional dialects

Three-quarters of people use emojis at work.

Emojis, like all forms of communication, are all about enabling understanding. Discover how to

get your people talking to each other

TAKE A AT ARKADIN today