embedded government: the public sector in 2011- 06 emer sayin
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The role f thof the
operatorsoperators
EMRE SAYINCHIEF CORPORATE BUSINESS OFFICERTURKCELL
February 17, 2011
MM‐‐ GovernmentGovernment
How can operators help?
Some pitfalls
Some examples
How internet & mobility changes «How internet & mobility changes «businessbusiness/life models»/life models»
InformationInformationDigitalizationDigitalization
ConventionalConventional
InformationInformationNew New
model /model /Internet Internet
Model Model
PhysicalPhysical
te ette etServiceService
PhysicalPhysicalTransformationTransformation
Today: How we talk, listen to music, share photos, read books …
T H h h h l h i hTomorrow: How we shop, how we get health service, how we prove our
identity, how we vote
Why “mWhy “m‐‐government” and operators will be more government” and operators will be more relevant in the future?relevant in the future?relevant in the future?relevant in the future?
4
How can operators help?How can operators help?
Partner in TechnologyR&D and adaptation
Security: Intelligent spam & malware protection, secure transactions
Authentication ( Mobile signature )
Profiling: Mass micro segmentationProfiling: Mass micro‐segmentation
Reach:Location based messaging, ( KMS )
Partner in Services DevelopmentAdaptation of commercial solutions
Mobile marketing for citizen communication
Partner in Reach
Mobile SignatureMobile Signature
Single PasswordSingle Password
Works on any handsety
Fast, Easy & Secure
Legally binding
Most affordable e‐signature
Mobile Signature Mobile Signature ‐‐ National Judiciary Network ProjectNational Judiciary Network Project
Login using to the system using 3 alternatives
Login using Mobile SignatureMobile Signature
Mobile Signature Mobile Signature ‐‐ National Judiciary Network National Judiciary Network Project Project
Enter your passwprd
I want to login to UYAP system
Transaction finger print:
y p p
Cancel OKCancel OK
3C8A C40C 1D57 5903 04A9 8670 58F0 A721
Please confirm the finger print above after you check it from your mobilePlease confirm the finger print above, after you check it from your mobile.
Mobile Signature Mobile Signature –– Office Usage Office Usage
Filling out the request details
Confirm
Mobile Signature Mobile Signature –– OOffice Usageffice Usage
Sign with m‐signatureI have 6 days holidays as of February 17 2011as of February 17,2011. I confirm my demand for 1 day holidayEnter your password
17 Şubat 2011 tarihi itibarıyla 6 gün iznim bulunmaktadır. 1 gün izin talebimi onaylıyorum.
Enter your password
Cancel OK
Transaction complete
Mobile Signature: Government ServicesMobile Signature: Government Services
EducationEducators’ PortalParent Info System (SMS)
Health
Ministry of Environment &
ForestsMinistry of Internal
Affairs
E‐Government Portal
Family Md Portal AccessSocial Security Info SystemSocial Security PortalSocial Security Portal
SecurityDrivers’ License DatabaseVi A li i
National Judiciary Network Project
RevenueAdministrationCustoms
Visa ApplicationJustice
UYAP Lawyer & Citizen Portal AccessUYAP Info System (SMS)E‐Notary
Ministry of IndustryGuarantee Document Application
Turkish Patent Institude
Energy Market Regulatory Authority
Guarantee Document ApplicationCorporation Database
TreasuryMunicipalities
ComingComing SoonSoon……
• Municipalities: Construction queries & applications
• Revenue administration: E‐invoice
• Drivers license renewal• Drivers license renewal
• Database access to Police records with mobile devices
• Online car registrationg
• Public Procurement Administation
• Turkish Atom Energy Admininistration
• General Directorate Of State Hydraulic Works
• General Directorate of Pharmacutical & Pharmacy
• Hacettepe University• Hacettepe University
• Istanbul Water & Canalization Administration
• Forestry Administrationy
• Directorate General of Civil Aviation
• Turkish Standards Institude
Some PitfallsSome Pitfalls
h h “ i i ” ?What the “citizens” want?
Todays e‐gov criteria are…Todays e gov criteria are…
eGovernment readiness
A il bili f i liAvailability of services online
Sophistication of services provided
Quality of websites and ease of navigation of website
What the citizens want ?
We have to make it C‐relevant:
“C‐satisfaction”, “CRM”, “CEM”, C‐Focus”
Some PitfallsSome Pitfalls
Central and complex vs. local and simple
Local m‐government is the “low hanging fruit”
Often local solutions :
√√ Bite‐sized and easier to attack
√ Location, personalization, interactivity matters
√ Reaction time is more critical
√√ High on impact
Encountered more frequently: Daily lifeEncountered more frequently: Daily life
“Small is beautiful !”
14
Some PitfallsSome Pitfalls
M‐ government vs. e‐governmentMaking all E’s into M’s won’t do the job
Turkcell helps the “m” of the e‐government portalTurkcell helps the m of the e government portal
Some PitfallsSome Pitfalls
Not all operators are created equalNot all operators are created equal
Governments tendency can be to treat all NO’s equally
When reach is concerned this approach is OK
B t d ll b tiBut some areas need one‐on‐one collaboration:
Technology research & development
Services development & innovation
Piloting, testing, improvingg, g, p g
Developing standards and industry‐wide leadership
An Example:An Example:The MunicipalityThe Municipality Solution PackageSolution Package
17
TURKCELL TURKCELL
9 countries 60 illi b ib
Life : ) - 2008
60 million subscribersLeadership in the region
Life : ) - 20081.2 M sub.Belarus
KazakhstanUkraineGermanyTurkcell
E 2011
Geocell – 19971 9 M b
KCell - 1999 8.4 M sub.
Life : ) – 20059.8 M sub.
Europe-2011
Moldcell – 20000 8 M b
Moldova
Azercell – 1996Azerbaijan
1.9 M sub.Georgia
Turkcell - 1994 33 9 M sub Turkey
0.8 M sub.
Azercell 19964.1 M sub.
33.9 M sub.
KKTCell - 1999TRNCHigh market share in Turkey
T l S l i KKTCell - 1999 0.3 M sub.Telco Solutions
“More life” with Turkcell
*Subscriber numbers are as of Q3 201018
The Municipalities in TurkeyThe Municipalities in Turkey
There are close to 3000
i i liti i T kmunicipalities in Turkey
Some of them are giantSome of them are giant
organizations but most of
them are quite small
The NeedsThe Needs
• What do the citizens want? • What to municipalities
› High quality servicewant?› To give good, effective,
› Quick, simple solutions and
transactionsswift service
T li t i f d h› To be heard, informed and
› To listen, inform and show
that they carecared about
› To be part of the decision› Cost efficiency and
productivity in operationsproductivity in operations
› Measure and manage
› Image and PR
2020
Turkcell Turkcell MunicipalityMunicipality SolutionsSolutionsTurkcell Turkcell MunicipalityMunicipality SolutionsSolutions
High quality Effectivei itechnological
infrastructurecommunication
with citizens
l Hi h liEmployee
motivation
High quality
services
Hi h lit Municipalities have a lot of influenceon the local infrastructure
High quality technological infrastructure
The overall infrastructure of Turkcell is second toThe overall infrastructure of Turkcell is second tonone:
2G P l ti C 99 05%2G Population Coverage 99.05%
3G Population Coverage 80.0%
Fiber 24.000 km + 79cities
But municipalities decide the faith of their localeBut municipalities decide the faith of their locale
Mobile Video: Mayor’s messageEffectif
Mobile QuestionnaireEffectif
communication
with citizens
Bulk SMS and KMS
Targeted messagingg g g
Location based
Demographics based
Complaint Handling and InformationComplaint Handling and Information systems
Location infoLocation info
Photo support
E lEmployee
motivation Mobile Education
Employee Feedback System
Team tracking and management
Mobile Communication Support
High qualityKMS: Message to the National ID number
High quality
servicesSecure transactions via Mobile Signature
or the Turkcell OTPor the Turkcell OTP
Mobile applications:
› Traffic, POI, Cultural Life
l ki d iFleet tracking and routing system
Smart grid solutions
Security monitoring
Mobile payment
THANK YOU
www.turkcell.com.tr
EE‐‐Government Government & M& M‐‐Government In TurkeyGovernment In Turkey
National Judiciary Network ProjectNational Judiciary Network Project
European e-Government Awards
Ministry of Environment and Forest
European e-Government Awards
General Directorate of Forest
European e-Government Awards
New WorldNew World
MOBILITYMobile Internet is the New Platform
MOBILITY
INTERNET
# of devices PlatformYear
2020INTERNET
CONVERGENCE
2020Mobile internet
10bn+CONVERGENCE
2000
2010Fixed internet1bn+
1990
2000
PC100mn+
T10 1980
Minicomputer10mn+
1960
1970
Mainframe
Minicomputer10mn+
1mn+
Source :Morgan Stanley research reports28
1960
TURKCELL TURKEY : Strategy for the New WorldTURKCELL TURKEY : Strategy for the New WorldTURKCELL TURKEY : Strategy for the New WorldTURKCELL TURKEY : Strategy for the New World
Sharpen customer focus, offer superior solutions, deliver the best value
Training&Support
Customer Care
ER
CE
Sales
Training&Support
USTOME
PERIEN
C
RS N
Marketing
Project Management
CU EXP
ART
NER
VALUETION
Applications
j g
ENESS PA
= Benefit ‐ Cost
OLU
T3G Network
Device / Handset
SER
ERIENCE
BUSIN
SO2G Network
US
EXPE
Fiber Backbone29
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