emba class presentation: marketing practices in turkey
Post on 22-May-2015
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TurkeyMarketing in Turkey
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TurkeyHistoryLogisticsValue chainMarket opportunitiesMarketing practices
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TurkeyRomanEmpire
324-1250
OttomanEmpire
1299-1923
Ataturk &Modern Era
1925-
Silk Trade fromRome to China
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TurkeyRomanEmpire
324-1250
OttomanEmpire
1299-1923
Ataturk &Modern Era
1925-
Control of thewaterways &
wealth of trade
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TurkeyRomanEmpire
324-1250
OttomanEmpire
1299-1923
Ataturk &Modern Era
1925-
German war allies & EU
membership
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TurkeyHistoryLogisticsValue chainMarket opportunitiesMarketing practices
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Turkey
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TurkeyHistoryLogisticsValue chainMarket opportunitiesMarketing practices
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Turkey
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Turkey
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TurkeyHistoryLogisticsValue chainMarket opportunitiesMarketing practices
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TurkeyBulgaria
Greece Syria Iraq
Iran
Armenia
Georgia
AzerbaijanTurkey
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Turkey111 B
Exports
Turkey
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UK 6%
France 6%
USA 5%
Germany 10%
Italy 6%
Iraq 5%
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Turkey134 B
Imports
Turkey
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Italy 5%
USA 6%
Germany 10%
EU 40% China 9%
Russia 14%
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TurkeyIstanbul
Ankara
Gaziantep
Trabzon
Izmir
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TurkeyHistoryLogisticsValue chainMarket opportunitiesMarketing practices
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Turkey72.5 M
Total population
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Turkey76%
Urban
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Turkey93%Age < 65
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Turkey28
Average age
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Turkey19/1000
Highest birth ratein Western Europe
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TurkeyOn Twitter, we share our momentary observations with people online, and I gauge public opinion… Sometimes events can escape my notice, and on Twitter people may be discussing it. Therefore, I have become connected.
“ ”Mehmet Emin Ekmena SE Turkey deputy for AKP
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TurkeyAdvertising
Not allowed: alcohol, cigarettes, drugs & paid
product placement
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TurkeyBarter
Haggling, POS, service
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TurkeyWomenEducated & literate,
missing from labor force
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TurkeyRelationships
Family & respect are key
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TurkeyGovernment
Inconsistency & bias
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TurkeyPrivatization
People are entrepreneurial
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Turkey73 of 183“Ease of doing business”
World Bank
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TurkeyHire Locals
Use local agents & distributors US International Trade
Administration
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TurkeyYMMV*
*Your mileage may vary
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TurkeyQ&AWhat’s up?
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