emarketing session
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VCCS New Horizons 2009
A Three Point Sermon on eMarketing that Includes Hands on Interaction!
April 2, 2009
Dr. Chuck Terrell, Virginia Western Community CollegeBrad Kleinman, Worksmart-eMarketingDenis Whelan, Account Manager, Intelliworks, Inc.
Access, Excellence, Enlightenment
1958
• Baby boomer
An eMarketing Experience
Brad Kleinman
National Council for Continuing Education and Training (NCCET)
www.nccet.org
• Virginia Community College System • Opportunities
• Chancellor’s E-Learning Enhancement & Development Grant (CEED)
• Dateline 2009• How do you market new
programs and e-learning?
• eMarketingeMarketing
Virginia 2008
www.vccs.edu
To do list: Identify resources to organize an eMarketing training for
Virginia Western.
Intelliworks
• Customer Relationship Management (CRM)• Connection• 1984
IntelliworksIntelliworks
• eMarketing, why, what, when, where, and how?
• Brad Kleinman, Worksmart-eMarketing
It’s not just about your website…It’s about your web strategy.
eMarketing Techniques for FacultyHow to take advantage of the
web to enhance education
Workshop Outline
• Accountability• Web 1.0 -> Web 2.0• Social Media Trends• Specific Technologies– Wikis– Facebook– Twitter– YouTube– Ustream– Second Life
Accountability
A Vision of Students Today
What is Web 2.0?
The New Web
• A user driven virtual world
– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
Statistics & Trends
• Social media trends– Facebook over 185M, ~700K signups a day– A blog is created every half second– Over 150K videos uploaded to YouTube every day– 75% of adults 18-24 are on social networks
RSS – The common denominator
Finding an RSS Feed
Subscribing to an RSS feed
RSS Feed Example
iGoogle
Social Bookmarking
Blogs
• What is a blog?• Why would you start a blog?• What are the issues you have to consider?• How do you promote your blog?
Blog Benefits
Behind the scenes
Embed content from other sites
Why use a Wiki?
Getting started with a Wiki
Who can edit the Wiki?
Design the Wiki
Invite your Students
Your new Wiki
Wikis – Easy and Quick
Google Docs and Spreadsheets
GoToWebinar
Getting Started with Social Media
From Groundswell by Charlene Li and Josh Bernoff
The Technology & The tools
Facebook – The Social Network
Facebook Basics
Facebook Events
Facebook Public Profiles
Getting Started with Pages
Getting Started with Pages
Adding Information
Customizing Your Page
Facebook for Business – Connect
Facebook for Business – Share
Using Twitter
1. 90% / 10%– Focus on giving it away
2. Use Search.Twitter.com for real-time tweets– RSS -> Email
3. Use a URL shortener– Cli.gs
4. Retweet! (RT)– Evangelist re-tweeting system
5. Use #LWL hashtag– Hashtags.org to track
Create a Sharing System
HOMEWORK!
• Homework Assignment #11. Sign up for twitter2. Follow a few people3. Find a great article on your curriculum area4. Shorten the URL with Cli.gs5. Tweet out!6. RT an interesting tweet
HOMEWORK!
• Homework Assignment #21. Sign up for Facebook2. Fill out your profile3. Upload a picture4. Update your status5. Invite 5 fellow faculty members
Using Video
Resource List
• Everything you need is online– Wikipedia– Google
• YouTube– ‘Plain English’ videos
• Quirk eMarketing– eMarketing Textbook
• Training webinars– Monthly webinars for ongoing education
It’s not just about your website…It’s about your web strategy.
Thank you!
Brad KleinmanBrad@WorkSmart-eMarketing.com
• Denis Whelan, Intelliworks
Lessons Learned
• Smart investment of money and time• ROI• I can do it! We can do it! You can do it!
Next Steps for VWCC
• WFD Peer Conference• New Horizons• Integrate RSS feed into website Intelliworks• Create more marketing campaigns!
My advice to YOU
Dive in
Thank you
Brad KleinmanDenis WhelanChuck Terrell
VCCS 2009 New Horizons Access, Excellence, Enlightenment
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