email marketing and mailchimp
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Email Marketing and MailChimp#ATWP
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Email Marketing and MailChimp
why email?
More effective than social media
Email is read on the phone
It’s massive
● There are 3.2 billion email accounts● Emails have a longer lifespan than
social media● Email marketing has an ROI of 4300%
email marketing services
Services
Why we prefer MailChimp
Free • Slick • Easy • Powerful
best practices
Adding emails to your list
Adding emails to your list
execution
Setting up a list
Setting up a list
Adding a sign-up form to your site
Adding a sign-up form to your site
Adding a sign-up form to your site
Adding a sign-up form to your site
Join by text message
Text GMM to 33733
sending
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign using HTML
Sending a campaign using HTML
Sending a campaign from a template
Sending a campaign via RSS
Sending a campaign via RSS
Sending a campaign via RSS
http://www.greenmellenmedia.com/category/seo-blog/feed/
http://www.greenmellenmedia.com/tag/wordpresstag/feed/
http://www.greenmellenmedia.com/author/ali/feed/
Sending a campaign via RSS
Automation
Automation
Automation
Automation
getting results
Getting results
Talk to one person
Getting results
Use your actual name as the “from” address
Getting results
Promise something good (but don’t say “free”)
Getting results
Use a number
Getting results
Don’t be too clever
Getting results
Keep it short(usually)
Getting results
Be consistent
Getting results
Pace carefully
Getting results
Follow the rules
Watch your stats
A/B Testing
questions?
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Email Marketing and MailChimp#ATWP
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