email deliverability

Maciej OssowskiDirector of EducationImplix / GetResponseLondon, 21 Nov. 2012

Email Marketing’s FAQ

?

How to avoid the spam folder

Never buy an email list!

Complaint rate

• Can hurt your deliverability!• Might be reported via a Feedback

Loop• Decreases your reputation• Is always evaluated• Mustn’t exceed 0.2%

Watch what you say...

Get the full list!

http://blog.getresponse.com/those-forbidden-spam-words.html

Free

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Buy

$$$NOW

URGENT

Avoid dirty tricks!• Hashbusting: Inserting random characters in the subject line or content to fool spam filters, e.g. “F.ree. p.r!z.e”

• Deceptive Subject Lines: Starting the subject line with “Re:” or “Fwd:” to suggest an ongoing communication with the sender.

• Misleading Claims: Subject line stating that the recipient has won a prize, while the copy lists conditions that have to be met in order to claim it.

• Image Text: Concealing a text message in an image to fool spam filters.

Get inbox privilege

Keep the FROM address in shape!

Team up with a reliable ESP

Monitor your deliverability

Thank you!Thank you!

Mac OssowskiMac Ossowski

Director of EducationDirector of EducationImplix / GetResponseImplix / GetResponseGetResponse.pl GetResponse.pl

maciej.ossowski@implix.com

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