elwood staffing -- writing effective inmails
Post on 12-Jul-2015
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1
Talent Solutions
Maximizing your LinkedIn Recruiter Seat
©2014 LinkedIn Corporation. All Rights Reserved.
Lindsay McClintock Strategic Recruitment Product Consultant
2 ©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn Landscape
InMail Best Practices
Demonstration
Updates
Questions / General Discussion
Agenda
3
Daily Recruiter Workflow: Contact
Shared resource
90-day rollover
1 to many
Attachments
Templates
Free messaging
Post
Find
Organize
Collaborate Contact
We are here
©2014 LinkedIn Corporation. All Rights Reserved.
4
Passive members tend to do the following on LinkedIn.com
Catch up on news via Pulse
Connect with colleagues
Engage in groups
Who are Your Messages Going to?
Cheryl enjoys her job and
doesn’t plan to leave any
time soon.
70% Of LinkedIn network is passive, or not
actively seeking employment.
©2014 LinkedIn Corporation. All Rights Reserved.
5
Do:
Start a conversation
Be brief and to the point
Personalize the message
Be authentic
Emphasize growth
Leverage shared connections
Ask for a resume/referral (after you’ve built rapport!)
Include next steps
Don’t:
Make it feel like a template
Focus on the job
Include the job title in the subject line
Ask for a resume/referral (on your first message!)
Include a job description in the message
Say “I came across your profile”
Consider the Following When Writing an InMail
©2014 LinkedIn Corporation. All Rights Reserved.
6 ©2014 LinkedIn Corporation. All Rights Reserved.
38% of LinkedIn’s unique monthly visiting members come through
mobile apps
– Keep It Short & Sweet
– Don't overabrv8.
– Write a strong subject line
– Skip the lengthy signature line
Today’s Mobile Landscape
In Product Demonstration
8 ©2014 LinkedIn Corporation. All Rights Reserved.
Next Lunch & Learn
– Wednesday, November 19th at 11 AM CST
– Subject TBD
Today’s Deck & Survey
– Sent via follow-up email
Updates
9
Q & A
9
10 ©2014 LinkedIn Corporation. All Rights Reserved.
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