elephant polo, elephant tango - partnering with large firms
Post on 01-Jul-2015
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Its challenging for large and small firms to figure out how to get started in a partnership. The best approach for entrepreneurs is to understand how a large firm thinks and acts, and try and be a solution to the large firms' problem as a way of getting the first joint client
TRANSCRIPT
Elephant Polo, Elephant Tango:
How to play and dance with BigCo
HOW &
ARE DIFFERENT
YOU BIG CO
BIG COMPANY
YOU (& YOUR TEAM)
YOU (a little later)
Partnering
Product
Pricing
Promotion
Positioning
People
Perseverance
Just remember one thing...
Nigel Beck http://nigelbeck.com
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