electromobile international marketing sarabjeet gautum avtar akash

ELECTROMOBILE

International Marketing

Sarabjeet

Gautum

Avtar

Akash

ELECTROMOBILE

Electromobile is a small micro electric car . It is a small 3-

door hatch-back.

The car can accommodate two adults in the front and two

children in the rear.

It is intended for city trips and commuting, particularly in

congested traffic.

car with a nominal range of 200 km (124 mi) per charge

and a top speed of 120 km/h (75 mph). It is powered by

lithium-ion batteries.

WHY UK

UK is one of the developed nations in the world where the govt. is interested in providing its people environment friendly cars.

UK has vast growth in Automotive sector, importantly there is exponential growth potential for electric and hybrid vehicles

Non stringent law for electric vehicles.

WHY UK

The UK transport minister on 9th February 2010 declared “Anyone buying an electric car in the UK from this January will be eligible for a £5,000 grant in a move the government hopes will kick-start the industry”

Electric cars are exempted from heavy taxation that a fuel

burner attracts

Car have to pay congestion charges for entering certain part of cities like Central London etc., which is exempted in the case of electric car

WHY UK?

Electric cars are also exempted from parking

charges.

Concern for environment by the common people.

High prices of Fuel

MARKET RESEARCH

Research reported by Guardian UK states that :-

“A new survey released this week has suggested there

could be as many as 300,000 electric cars on Britain’s

roads by 2014.The study, conducted by market research

consultancy GfK Automotive during November last year,

suggests an uptake of £7.2bn from electric car sales in

three years’ time.

A total of 5,053 UK citizens were surveyed online, with

1.8% of those saying they would definitely buy an electric

car in the next few years.”

MARKET RESEARCH

UK charges up for electric car future

Minister Geoff Hoon announces incentives of up to

£5,000 for consumers to buy electric cars and plans

for cities to become testing grounds.

Universities such as Oxford and Manchester are

researching on electric future.

PEST ANALYSIS

Political

Govt encouragement for eco-friendly cars.

Strict EU regulation's on pollutants from fuel

burning cars.

PEST ANALYSIS

Economic

UK is a developed nation with per capita incomes

$35,025

Strong financial banking systems provide easy

loans Govt concessions on environmentally friendly cars

(hybrids, electric, hydrogen etc)

PEST ANALYSIS

Social With high index of education people are well

aware about the problem of toxic gases produced by cars, which help the eco-car cause.

People of UK are very particular about protecting their environment as they have learnt the lesson from the ‘Great Smog’ which killed around 4000 people.

PEST ANALYSIS

Technological UK has electricity in surplus which is a great

requirement for electric vehicles to succeed

UK also has all the technical know how and eligible man power to tackle the service of electric cars

SWOT ANALYSIS

Strength's Weakness

Opportunities threat

SWOT ANALYSIS

Strength's Eco friendly Low cost of Ownership Cheaper to run Cheap Good range and crushability Simple mechanism

SWOT ANALYSIS

Weaknesses Needs time to recharge Range lowers with heater and A/C on Low top speed Batteries change are expensive

SWOT ANALYSIS

Opportunity Govt’s credit people to own an eco-friendly car No congestions charges Low taxes for eco-friendly car Price on Petrol to go up further

SWOT ANALYSIS

Threat Other electric car manufacturers like Vaxaul,

Nissan, Reva etc. Other eco-cars like electric hybrids, Alternative

fuel, hydrogen powered car etc. Rise in cost of electricity

TARGET AUDIENCE

Our product will be targeted to all categories of

people Since it has a very competitive price, it will find

prospective buyers at lower middle level as their daily run about.

It will also be targeted at middle class who will use it for their daily house chores.

Upper middle will use this car for entering congestion areas.

MARKETING STRATEGY

Market Penetration

Since the product will be manufactured in India, due

to the lower labor costs and tax soups. It will be

priced extremely lower than its competitor's.

MARKETING STRATEGY

Direct Marketing Marketing through company owned dealership

Marketing through distributorsMarketing product throw dealership

Tie-up with Banks to provide easy loan.

ADVERTISING

Ad will be done through leading newspaper.

Ad’s will at aired at TV channels

Ad’s at bank branches with which the company has

a tie-up.

END