el f enómeno de la n ube
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
El Fenómeno de la Nube
Bernardo A. HubermanHP Labs
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
La Evolución de los Datos y Servicios hacia la Nube
The Internet2000sClient/Server1990sMainframe 1970-80s The Cloud, Social, Big Data & Mobile
2010s
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Pervasive Connectivit
y
Explosion of Information
400,710 ad requests
2000 lyrics playedon Tunewiki
1,500 pings sent on PingMe
208,333 minutesAngry Birds played
23,148 appsdownloaded
98,000 tweets
Smart Device
Expansion
In 60 sec
today
2013
30Billion
By 2020
40 Trillion GB
… for 8
Billion
10Million
DATA
(1)
(2)
(3)
Devices
Mobile Apps
(4)
(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4) http://en.wikipedia.org
Una explosión de conectividad
Internet of Things
Big Data and management challenge
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Una Explosión de Datos
202044 ZB(figure exceedsprior forecasts
by 9 ZBs)
2005 2010 20122015
8.5 ZB2.8 ZB1.2 ZB0.1 ZB
(1)
(1) IDC "The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things" April 2014
Cambios tectónicos en la tecnologia
El volumen de datos es demasiado grande para poder moverlo de un servidor a otro
Una generación tan masiva de contenido
Requiere nuevas herramientas para poder navegar ese torrente de datos
Mainframe
>
_
>
_
>
_
The Mainframe era
The PC era
The Cloud era Multi-cloud
Evolución hacia una Multiplicidad de Nubes
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Problemas
1. Nuevos modelos económicos
2. Como navegar y utilizar el torrente de datos que la nube genera sobre su propio funcionamiento.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Hybrid Clouds
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Opciones para el Exceso de Consumo
Permiten transitar desde la nube local a la publica
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
El Problema de las Reservas
A resource is to be used in period 2
if reserved in period 1, the user pays 1
if bought in period 2, the user pays C >1
each user “knows” the probability, p, that he will need the resource in the next period.
Question: can we discover p from his choices?
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Yes, one can design reservation contracts that are truth-telling.
Or equivalently, option prices that reveal the likelihood that a burst will lead to flexing outside the private cloud.
Bernardo A. Huberman, Fang Wu and Li Zhang, Netnomics Vol. 7. 27-37, (2005).
US Patent No. 8,060,388
Truth-telling Reservation
Today's ticket price $348.00Future ticket price $528.00Price increase ratio 1.517241Risk parameter (k) 1.034483
The buyer pays a premium to lock the ticket price.The probability that he will take the trip can be inferred from his chosen premium.
Probability of going (p) 0.00 0.25 0.50 0.75 1.00 0.01Premium $0.00 $11.25 $45.00 $101.25 $180.00 $0.02Ticket price $528.00 $438.00 $348.00 $258.00 $168.00 $524.40Expected payment $0.00 $120.75 $219.00 $294.75 $348.00 $5.26
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
0.00 0.25 0.50 0.75 1.00
Pre
miu
m a
nd
tick
et
pri
ce
s
Probability of taking the trip
Premium
Ticket Price
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
$0.00 $50.00 $100.00 $150.00 $200.00
Tic
ke
t p
ric
e
Premium
Ejemplo
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
El Problema de la Atención
Como prestar atención a lo que es relevante?
E ignorar lo que no es importante?
El dilema del centro versus la periferia.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
Amazon Web Services
Interfaces de Hoy
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
HP Cloud Services
Interfaces de Hoy
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
HP Helion OpenStack Horizon Dashboard
Interfaces de Hoy
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
Rightscale
Interfaces de Hoy
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23
Cisco Unified Computing System
Interfaces de Hoy
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
HP Insight Cluster Management Utility
Interfaces de Hoy
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
Algo Diferente
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26
HP Labs LoomHelion management at scale
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Clevr: ascendiendo sobre el mar de datos
Dos componentes del sistema:
1. Como decider que mostrar (k out of n items)
2. Como mostrarlo
J. Hailpern and B.A. Huberman, Proceedings of the ACM SIGCHI Symposium on EICS (2013)
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
Que mostrar
The system has n different items
But can only present up to k items at any given time
The system is in a “state” given by a set of properties for each item (history, importance, etc)
It is possible to compute an index to each item state.The top list has those items with the largest indices.
Bernardo A. Huberman and Fang Wu, Advances in Complex Systems, Vol. 11,487-496 (2008)
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29
Como mostrarlo
Clevr: a window into your data
http://socialresearchers.hpl.hp.com/video/CLEVR_HP_JoshBernardo_720p.mp4
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30
Mas datos
http://www.hpl.hp.com/research/scl
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