el cajons search for food final
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EL CAJON’S SEARCH FOR FOOD
Currently, 435,000
individuals in San Diego
County are classified as
food insecure, including
more than 160,000
children. These are often
hard working adults,
children and seniors who
cannot make ends meet
and are forced to go
without food for several
meals, days or extended
periods of time.
-Feeding America
Special Interest Points
Food Security
Demographics
How People are Searching
When people are searching
Services provided in El Cajon
Being food secure means having access to adequate food supply year- round
in order to thrive as a healthy human being. Being food insecure means that
individuals experience periods of reduced quality, variety or desirability of diets
at some points of the month. This includes reports of disrupted eating patterns
and reduced food intake (USDA, 2015). In fact, 435,560 people in the San Die-
go County were food insecure in the year 2015 (Feeding America, n.d.). Unfor-
tunately, not everyone who is food insecure is eligible for federal programs.
This is where charitable responses to hunger, like El Cajon’s Crisis House, are
extremely helpful to families in their communities. Some factors to food insecu-
rity are linked to the demographics:
El Cajon Demographics and Statistics
Social Economic Status
Median household income: $45,957
Person in poverty: 25.8%
Immigrants
Foreign born persons: 29.6%*
Government Assistance
Total participants of CalFresh in
San Diego County: 291,188
Homelessness in El Cajon
Total homelessness: 711
*Data collected from the US Census, Kidsdata.org,
And Regional Taskforce on the Homeless San Diego
Food Insecurity and Health
With the lack of available healthy food, negative health outcomes such as ane-
mia, diabetes, heart disease and cognitive deficits in development can occur.
SNAP is an effort to reduce food insecurity which in turn will reduce health dis-
parities (Long-Term Benefits of Supplemental Nutrition Assistance Program,
pg. 8). The graph below indicates the increasing number of CalFresh partici-
pants in the San Diego County (Kidsdata.org).
ElCajonResources.org April 2016
CalFresh Participation from kidsdata.org
How are People Searching? Using the internet is a reliable way that
people can find local resources, like food
pantries, or to find CalFresh applications
online. Finding food in El Cajon takes
nothing just a few keywords in a search
engine. To the right is one example of top
keywords people in search of free food
are using that take them to the El Cajon
Resources website.
El Cajon Resources Connecting People to Food
The El Cajon Resources website is a reference tool. The Food Resources
page provides links to local food pantries, summer lunch programs, CalFresh
Application assistance and nutrition classes. Of all the sessions that have
taken place on the El Cajon Resources website in the year 2015, the Food
Resources page was the most utilized. Pro-
vided are hours, addresses and links that
direct hungry people to food assistance pro-
grams available in the community. This re-
source to food is proving to be useful, as
77% of the sessions are new users and
23% of users have continued to refer back
to that specific page, reaching a total of
3,621 pageviews. The average time spent
on the Food Resources page is
00:01:40.Collectively, hours have been
spent looking for food online.
Traffic Types How are people reaching the
Food Resources page?
Organic searches are made
when a person uses a search
engine, like Google, and types in
“El Cajon Food banks.” 71.3% of
El Cajon Resources users reach
the Food Resources site this
way.
Direct searches are visitors
who reached the Food Re-
sources page by typing in the
exact link, or by clicking on a
bookmarked tab. 16.1% of re-
searchers get to the Food Re-
sources page directly.
Referral searches are made by
clicking on links from alternative
websites, such as school web-
sites, that provide the El Cajon
Food Resources link.
Collected from Google Analytics
EL CAJON’S FOOD SEARCH April 19, 2016
El Cajon Resources Providing a Service for Food Insecurity in El Cajon
ElCajonResources.org
When People Search
Day of the Month and Month of Year According to the White House Council of Economic Advisors, “research has found
that the current benefit levels are not sufficient to fill the gap between the families
resources and its need for food (Long-Term Benefits of Supplemental Nutrition
Assistance Program, pg. 3).” The same is evident in the El Cajon community, as
people are utilizing the Food Resources page primarily towards the end of the
month. Users of the Food Resources page access the page the most in January,
November and in April. Below is a time chart of pageviews over the year.
Downtown El Cajon Farmers Market Every Thursday from 3 to 7pm at Prescott
Promenade, located at 201 Main Street, the
City of El Cajon hosts a local farmers market.
Here, people can shop locally grown fruits
and vegetables, certified organic products
and other foods. The market accepts SNAP.
EL CAJON’S FOOD SEARCH April, 2016
El Cajon Resources Providing a Service for Food Insecurity in El Cajon
What is CalFresh? What was formally
known as the Food
Stamp Program in
California is now
CalFresh. CalFresh is
also known as Sup-
plemental Nutritional
Assistance Program
(SNAP)(USDAFNS,
2016).
This program pro-
vides monthly bene-
fits to low income
households in pur-
chasing adequate
food supplies to
maintain healthy
lives. The benefits
are distributed at the
beginning of each
month.
CalFresh is used to
buy bread, cereal,
fruit, meats, vegeta-
bles, dairy and more.
Families and
individuals must meet
various guidelines in
order to qualify such
as:
Most households
must have a total
gross monthly in-
come less than or
equal to 200% of the
federal poverty level.
Lawfully-present
immigrants who have
lived in the country
(in qualified status)
for five years (CDSS,
n.d.).
People are
searching
for food
primarily
towards the
end of the
month.
Contact Us
Give us a call for more information about our services and resources. Phone: Office: (619) 447-4380 Fax: (619) 447-5761 El Cajon Collaborative is located at Little House 131 Avocado Ave. El Cajon, CA 92020 Hours: Monday through Friday 9:00 am - 4:30 pm or by appointment Email: coordinator@elcajon collaborative.org Visit us online: elcajoncollaborative.org or elcajonresources.org
Food Services in El Cajon Provided are local food pantries and services. Feel free to call for your own food sup-
ply or if you would like to make donations. Note that each food pantry has individual
qualifications to attain food. Each location also has different scheduled times of distri-
bution. Visit www.ElCajonResources.org for details.
Bethlehem Food Pantry (619) 517-4364 737 Grant Ave. El Cajon, CA 92020
Children’s Choice Daycare 1465 E. Madison Ave. El Cajon, CA 92020
Crisis House (619) 444-1194 1034 N. Magnolia Ave. El Cajon, CA 92020
El Cajon Four Square Emergency Food Assistance Program 1012 E Bradley Ave. El Cajon, CA 92020
Foodhills Christian Fellowship 315 West Bradley El Cajon, CA 92021
Holy Trinity Catholic Church (619) 444-9425 405 Ballard St. El Cajon, CA 92019
Our Lady of Grace (619) 469-0133 2466 Navajo Rd. El Cajon, CA 92019
Salvation Army (619) 440-4683 1011 East Main St. El Cajon, CA 92021
EL CAJON’S FOOD SEARCH April 19, 2016
El Cajon Resources Providing a Service for Food Insecurity in El Cajon
California Department of Social Services. Eligibility and Issuance Requirements. (n.d.). Retrieved April 28, 2016, from http://www.calfresh.ca.gov/Pg841.htm#citizen
Kidsdata.org. CalFresh (Food Stamp) Participation. (n.d.). Retrieved April 28, 2016, from http://www.kidsdata.org/topic/742/food-stamps/table#fmt=2261
Feeding America. Map the Meal Gap. (n.d.). Retrieved April 28, 2016, from http://feedingamericasd.org/hunger-research/map-the-meal-gap/
Regional Task Force on the Homeless San Diego. City Profile: City of El Cajon. (2015). Retrieved April 28, 2016, from http://www.rtfhsd.org/wp/wp-content/
uploads/2015/05/2015-City-Profile-El-Cajon-FINAL.pdf
US Census Bureau. QuickFacts: El Cajon City. (2015). Retrieved April 28, 2016, from http://www.census.gov/quickfacts/dashboard/PST045214/0621712
US Department of Agriculture Economic Resource Service. Food Security in the U.S. Definitions of Food Security. (2015, September 8). Retrieved April 28, 2016, from
http://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/definitions-of-food-security.aspx
US Department of Agriculture Food and Nutrition Service. CalFresh Home. (2016, March 21). Retrieved April 28, 2016, from http://www.calfresh.ca.gov/
Long-Term Benefits of Supplemental Nutrition Assistance Program. (2015).White House Council of Economic Advisors, 3-8. Retrieved May 3, 2016, from https://
www.whitehouse.gov/administration/eop/cea
This document was
created by Jessica
Sanchez, Senior at SDSU,
Public Health intern at
Community Action, Service
& Advocacy (CASA)
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