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Data is missing a specific source.

Not enough information.

Violating creative & media requirements.

Disregarding IBM’s brand guidelines.

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CHALLENGE, CONTEXT & OBJECTIVES

(Entry Form – Question 1A - 1C) ………………………………………….…….25%

INSIGHTS & IDEA

(Entry Form - Question 2A - 2B) ………………………………………..………25%

EXECUTION (Entry Form – Question 3A - 3B + CREATIVE EXAMPLES) …………………25% MEASUREMENT METHODOLOGY (Entry Form - Question 4A - 4C) ………………………………………………...25%

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https://www.ibm.com

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