effects of social media in political campaigns

Effects of Social Media in Political CampaignsRANI TABOREK-POTTER

Top Ten Hashtags in Reference to Hillary Clinton

#hillary #tcot #whyimnotvotingforhillary #hillary2016 #hillaryclinton #wakeupamerica #pjnet #hillarysdonors #benghazi #ohhillno

#WhyImNotVotingForHillary

Doesn’t appear to have been used at all until April 11th 2015. Was for a time one of the top trending topics on Twitter. Has been used more than 128,000 times between April 11th and April 16th.

#WhyImNotVotingForHillary and #Hillary2016

#Hillary2016 was used more than 199,000 times between April 11th and April 17th.

#WhyImNotVotingForHillary was used in conjunction with #Hillary2016 more than 10,000 times.

Shows an effort from non-supporters to hijack the #Hillary2016 hashtag.

Top Ten Word Pairs Used in Reference to Hillary Clinton

hillary,clinton hillary,clinton's hillary,ready dreams,made ready,dreams chipotle,manager vote,hillary records,show manager,hillary same,sex

Can Sentiment Be Determined?

Word pairings that appear at first to be positive are found to in some cases be used in a negative tweet.

This means that overall sentiment cannot me correctly determined by the nature of language alone.

Word pairing Vote and Hillary appears to be positive, but the example shows it can easily be negative.

Positive, Negative, or Neutral?

Word pairing Chipotle and Manger appears to be a neutral combination, but this tweet shows it is negative.

The context of the #ChipotleGate story shows mixed sentiment