effective mirror

Company profileAd Mirrors

© 2012 EFFECTIVE Media

IntroductionIntroduction

Effective Media is a media expert specializing in marketing solutions.

Unlike traditional media agencies, we’re not stuck with conventional

planning based on reasonable spending of the budget.

Our approach is not limited by “ad spaces”. For us, everything and

everybody we can use to communicate our target audience is

a Media.

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

Ad Mirrors

© 2012 EFFECTIVE Media

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

Advantages / Mirror adsAdvantages / Mirror ads

AudienceThe best (100%) gender segmentation. Opportunity for income

level segmentation, based on venues.

Environment not cluttered, one-to-one contact; highly relevant for many

categories (home care, personal care, etc.).

Probability of ad viewingIn WC, for image mirrors - 100% among people washing their

hands, and for video mirrors - 100% for people using paper towels.

AccountabilityOpportunity to give approximate audience size.

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

100% Image Mirror100% Image Mirror

• Ad mirror is a new step in advertising and a new medium. It’s a combination of mirror and light box.

• It appears as a light box when there is nobody in front of it, when somebody approaches, it turns into regular mirror.

• It works with motion sensor.

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

30% Image Mirror30% Image Mirror

• 30% Image ad mirror functions vice versa. At first glance it’s a regular mirror, but when somebody approaches , at the bottom on 30% of its’ surface appears advertising.

• It has a surprising effect and will impress audience.

• It doesn’t limit a person from looking at him/herself on the mirror.

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

Video Ad MirrorVideo Ad Mirror

• Video ad mirror works in the same way as 30% image mirror. At first glance it’s a regular mirror, but when somebody approaches, at the bottom of it appears small video advertising with sound.

• It has a surprising effect and will impress audience.

• It doesn’t limit a person from looking at him/herself on the mirror.

• These mirrors are to be installed in WCs and halls of:

- Restaurants - Fitness and Spas

- Shopping malls - Theaters

- Business centers - Airport

- Concert halls - Public toilets

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

Places / Ad MirrorsPlaces / Ad Mirrors

• Our mirrors will be placed at most popular places of Baku

• At first stage will be available:

30% Image Mirrors – 200 pcs,

100% Image Mirrors – 100 pcs,

Video Ad Mirrors – 100 pcs

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

Coverage / Ad MirrorsCoverage / Ad Mirrors

Thanks for attention

Address:Islam Safarli 3, Baku AZ1001, Azerbaijan

Phone:+99412 437 93 43

info@effectivemedia.azwww.effectivemedia.az

© 2012 EFFECTIVE Media