effective innovation

©2014 ANDREY SCHUKIN

Effective Innovation

What small businesses

do differently

World Innovation Convention

Cannes,2014

©2014 ANDREY SCHUKIN

• Easier to see patterns in smallbusinesses

• Most SME:s can’t afford tooperate in the red for a longtime – they either generateprofit or disappear quickly

Why learn from small businesses

©2014 ANDREY SCHUKIN

TEAM

VALUE

TIME CASH

• Value, Cash, Time, Team

• The World has changed: all 4 aremuch harder to manage these days

• pickier customers• more competition• shorter product lifecycles• demanding workforce

The Value Vortex: 4 elements to take care of

©2014 ANDREY SCHUKIN

The Value Vortex: when things don’t work out

TEAM

VALUE

TIME CASH

©2014 ANDREY SCHUKIN

CLOSER

SIMPLERFASTER

Effective Innovation

TEAM

VALUE

TIME CASH

CLEARER

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• CLOSER to the

• Customer• Team• Partners

Effective Innovation

©2014 ANDREY SCHUKIN

• FASTER

• Faster discovery• Faster prototyping• Faster adaptation

Effective Innovation

©2014 ANDREY SCHUKIN

• SIMPLER

• Simpler processes• Customer -> Ideas ->

Solution• Simple administration

Effective Innovation

©2014 ANDREY SCHUKIN

• SIMPLER

• Simpler Teams

• Tennis vs. Football

• Use D4 model,recognise the 4 types

Effective Innovation

Credits: AP Photo/Chuck Burton

©2014 ANDREY SCHUKIN

D4 Team-buildingmodel

DRIVER

DREAMER

DOER

DIGGER

security variety

action

analysis

Use theadvantagesof each type,Encouragestrengths

©2014 ANDREY SCHUKIN

security variety

action

analysis

DRIVER

DREAMER

DOER

DIGGER

Worst-casescenario:

Lack ofcommunication,Lack ofundestandingof advantagesof others

©2014 ANDREY SCHUKIN

• CLEARER

• Conflict Resolution• Responsibility• Decision-making

Effective Innovation

©2014 ANDREY SCHUKIN

• CLOSER Communication

• FASTER Design Loops

• SIMPLER Process & Teams

• CLEARER Responsibility

Effective Innovation -

TEAM

VALUE

TIME CASH

TAKEAWAY

©2014 ANDREY SCHUKIN