efashion2016 - zanox, fabienne rotteveel
Post on 12-Apr-2017
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PERFORMANCE MARKETING: WAAROM HET NOOIT UIT DE MODE RAAKT
EVEN VOORSTELLEN
FABIЁNNE ROTTEVEEL
TEAM LEADERRETAIL & FASHION ZANOX
NR 1. PERFORMANCE MARKETING NETWERK MARKTLEIDER RETAIL & FASHIONINNOVATIE & CREATIVITEIT
• ZANOX ORANGELABEL• SOCIAL SHOPPING• BLOGGER & CONTENT FOCUS
SHARING ECONOMY
TRANSPARENCY IS KEY
MONETIZATION
SOCIAL MEDIA
SHARING ECONOMY
....FOR TRAVEL ....FOR DINING
....FOR SLEEPING ....FOR SHOPPING
SHARING ECONOMY
SHARING ECONOMY SHARING ECONOMY SHARING ECONOMY
TRANSPARENCY IS KEY
TRANSPARENCY IS KEY
…CONTEXTUAL COMMERCE …IN CONTENT
MONETIZE SOCIAL CHANNEL
MONETIZE SOCIAL CHANNEL
....BRANDS
....SHOPS ....INFLUENCERS
....PUBLISHERS
….BRANDING VS. SALES SELL THROUGH COMMENT
…PUBLISHER VS. BRAND
MONETIZE SOCIAL CHANNEL
MONETIZE SOCIAL CHANNEL
FABIËNNE ROTTEVEEL
Fabienne.rotteveel@zanox.com
THANK YOU!
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