eeva hietanen: helsinki: port as part of the city: viana do castelo 2011

Helsinki: Port as Part of the City

Santander, 14.4.2011Eeva HietanenCommunications and Cruise DevelopmentPort of Helsinki

ESPO (European Sea Ports Organisation) award on Societal Integration

9.11.2010, Bryssel

Gijon –Port and City together

People around ports - project

General public support and image• Measure the image of your port• Make the port relevant to different target groups• Open up the port: make people experience what port life is all about• Make the port visible in the city

Education and labour market• Identify the gaps and needs within the port job market• Invest in social infrastructure• Match curricula of educational institutes with job needs

Port-city relationships• Make neighbours your ambassadors• Limit negative externalities• Develop a functional and spatial mix of ports and cities

CENTER

P O R T S O F H E L S I N K I1 9 6 0

P O R T S O F H E L S I N K I

CARGO PORTVUOSAARI2008

CENTER

SOUTH HARBOURPASSANGER PORT

WEST HARBOURPASSANGER PORT

First: Environmental issues!

Environmental Impact Assessment

Natura 2000

”Siberia” (Vuosaari): lesson to be learned

Human life in the harbour

P O R T S O F H E L S I N K I1 9 9 0

CARGO PORTVUOSAARI2008

CENTER

P O R T S O F H E L S I N K I2 0 1 0 -

SOUTH HARBOUR

CARGO PORTVUOSAARI

PASSANGER PORT

WEST HARBOURPASSANGER PORT

CENTER

West Harbour 2008

Jätkäsaari (former West Harbour) now

Jätkäsaari housing area illustrated

Madonna

Present situation

• presentation space• miniature model• exhibition area• marketing of houses• cafe• logistics coordinator

Call office

Infocentre Call office

2. floor

1. floor

HERNESAARI 2011-2020

CRUISE HARBOUR (two cruise ships) > 300 000 PASSENGERS ANNUALLY

SHIP YARD AND BUILDING SITES

LEISURE AND TOURISM 2011-

ART WALL TO THE SEA

’WORKSHOP VILLAGE’ AT LEVYHALLI

SIGN POSTING WATERBUS QUAY HERNESAARI MARKET PLACE OPEN EUROPEANS SAILING COMPETITION

SUMMER 2011

‘HOUSE OF DANCE’ AT FORD FACTORY

‘DESIGN SAUNAS’

‘SAUNARANTA’ –DESIGN SAUNAS

-SEA AND SAUNA FOR PUBLIC USE

-IDEAL SHOW CASE OF FINNISH WOOD INDUSTRY AND DESIGN

-PARTNERS ARE BEING SOUGHT

In co-operation with Avanto Architects and City Planning Department

‘WELCOME TO HELSINKI’ -ART WALL TO THE SEA

-170m x 35m WALL TO BE PAINTED OF COVERED WITH TEXIL

-A NEW LANDMARK TO SILHUETTE OF HELSINKI

-PARTNERS ARE BEING SOUGHT

In co-operation with City of Helsinki and Arctech Shipyard Helsinki

‘WORKSHOP VILLAGE’ AT LEVYHALLI

-SMALL WORKSHOP PLACES FOR ARTISANES AND ARTISTS etc.

-OPPORTUNITY TO MANUFACTURE AND SELL PRODUCTS

-ENTREPRENEURS ARE WELCOMED

Vuotekno Oy

City center development

Presence in city life

Sea as common experience

… ”product placement”