ee live presentation - marketing, of course it matters! - 4-2-14

Liquor and Guessing

Jim Schaff & John Rodriguez (J-Ro)

Marketing: How does it work?

Welcome

$3.2B

$403M

$2.0B

100M

0

15.7M

A Tale of Two Numbers

Perspective

$9.5B

300M

$2.35B Home Business

$2.91B Mobile Business

$2.4B Tax Write-Off

2000 Patents Google Switches From Target To Hunter

More Perspective

$7.4B

1.5B

What Do These Have In Common?

Marketing Engineering

Say It Isn’t So

Goes to 11

Crowded Space

Gladly Pay You Tuesday…

Non-Marketing View of Marketing

Mad Men Don’t Play A Role Early

The True Focus of Marketing

Narrow, Narrow, Then Narrow More

Need to Appeal to Emotion

Marketecture

Marketing vs. Making

Vision is the Crossroads

User Experience > All

Mostly Guessing

More Q’s than A’s

Source: Elevate @ Elevate.co

Personality

Source: Elevate @ Elevate.co

Voice

Source: Elevate @ Elevate.co

Positioning

Source: Elevate @ Elevate.co

Story Telling

Source: Elevate @ Elevate.co

Stand Out

Source: Elevate @ Elevate.co

Makers vs. Visionaries

Source: Elevate @ Elevate.co

In the End…

Source: Elevate @ Elevate.co

It’s All in the Reflexes

In Conclusion…