educational seo / sem powerpoint for classes, organizations, business meetings, meetups & more!

Google Page One SEO

Because It’s A Small World After All!

TNewTech Meetup: 08/09/2016

Lonn DuganBIG Marketing Solutions LLC

Digital / Traditional Marketing ConsultantToledo SEO Wizard, Webmaster, Hostmaster

WordPress Designer / Developer

Google Page One SEOA Quick Survey: Do You…

Make Things You Want To Share With Others?Design or Manage Websites?Know Quite A Bit About SEO?Know Very Little About SEO?

Want To Know More About SEO?How Many Don’t Care About SEO?

Google Page One SEOAgenda:

What Is SEO AnywayWhy Is SEO Important

Myths and RumorsTechniques & Tactics

Keyword SelectionOn Page and Off Page SEO

Tracking Results

Google Page One SEO

SEO Means Search Engine Optimization

Google Page One SEOKinds Of Search Engine Optimization

Natural or Organic Search Engine Optimization (SEO) Search Engine Results Placement (SERP)Paid Placement or Pay Per Click (PPC)

When People Search For Your Name, Your Product, Your Research Topic, Or Etc, Can They Find You? If Your Site is Optimized To Please The Search Engine Gods Then You Will Rank Highly.

If Not, You Will Be Invisible

Google Page One SEOWhy I Focus On Google

Variations Include

Google Has About a 70% Share of the Search Market

Google Page One SEOAgenda:

What Is SEO Anyway

Why Is SEO ImportantMyths and Rumors

Techniques & Tactics Keyword Selection

On Page and Off Page SEOTracking Results

Google Page One SEO

97% of Google Searchers Never Go Past Page One!

Google Page One SEO

If You Want To Reach The World & Tell A Story…

You Don’t Want To Be 97% Invisible !

Google Page One SEO

A Beautiful Website Without Good SEO Can Be Compared to a Shopping Mall …

…Without Roads To Get There

Google Page One SEO

Maybe You Want To Change The World! Maybe You Can?But Nothing Happens Until You Can Communicate With Others.

Google Page One SEO

The Internet Offers The Single Most Cost Effective Way In the World to Communicate With Others!

Google Page One SEOAgenda:

What Is SEO AnywayWhy Is SEO Important

Myths and RumorsTechniques & Tactics

Keyword SelectionOn Page and Off Page SEO

Tracking Results

Google Page One SEOThere Is a Lot Of Misinformation Out There.

Some Misinformation Is From The Search Engines.

They Don’t Want You To Know Exactly How They Rank Websites.

Because Then People Game The System.

Google Page One SEOCommon Myths:

Meta Tags Don’t Matter <meta = “bull”>Img Alt Tags Don’t Matter (alt img = “bull”>The More Keywords On The Page The Better

Once You Rank, You Will Stay There, Free

Get a Nice SEO Myths PDF by Sharing Your Card With MeBefore You Go

Google Page One SEOAgenda:

What Is SEO AnywayWhy Is SEO Important

Myths and RumorsTechniques & Tactics

Keyword SelectionOn Page and Off Page SEO

Tracking Results

Google Page One SEOTechniques and Strategies: Old School Works!

The Secret is Well Thought Out Congruency. If Your Site Seems Intelligently On Point To Google, You Will Rank Well.

People Are Not Searching For You, or Your Company, or Your Invention By Name

Get A Domain Name That Contains Your KeywordsName The Pages Using Keywords

Start The Page With <H1> Headline tags with KeywordsThe First Few Sentences On the Page Should Be Packed With Kewords,

In Priority Order!

Google Page One SEOAgenda:

What Is SEO AnywayWhy Is SEO Important

Myths and RumorsTechniques & Tactics

Keyword SelectionOn Page and Off Page SEO

Tracking Results

Google Page One SEOKeywords Can Make Or Break Your SEO / SERP

It’s Not Important What You Call Your Product

It’s More Important To Know What Buyers Call Your Product. And To Know How Many Searches

Are Done Per Month For Your Potential Keywords.

Which Search Terms Are Most Used? Try GoogleTrends.com

Google Page One SEOKeywords Can Make Or Break Your SEO / SERP

Google Page One SEO

I Will Email a Nice Keyword Tool From Semrush If You Share Your Business Card With Me Tonight.

Google Page One SEOAgenda:

What Is SEO AnywayWhy Is SEO Important

Myths and RumorsTechniques & Tactics

Keyword SelectionOn Page and Off Page SEO

Tracking Results

Google Page One SEOOn Page / Off Page SEO

When you manage meta tags, title tags, description tags, alt img tags and content on the web page, these are “ON PAGE” elements of SEO.

When You Start a Facebook Page, Twitter Page, Blog, or Write Articles For Other Sites or Blogs,

These Are “OFF PAGE” efforts.

Google Page One SEOOn Page / Off Page SEO

When Linking To Your Site From Social Media or Elsewere:

Don’t Use “Click Here” or “Domain.com” As The Link.Use Your Keywords As The Link Text! The Words In

The Link Are Called “Anchor Text”. When The Words In The Link Are Relevant To Both The Social Media Page Or Blog You Post On, and The Page You Are

Linking To, You Get More “Link Juice” or Link Power.

Google Page One SEOAgenda:

What Is SEO AnywayWhy Is SEO Important

Myths and RumorsTechniques & Tactics

Keyword SelectionOn Page and Off Page SEO

Tracking Your Results

Google Page One SEOTools To Track Results

Google Search Console / Google Analytics

www.Semrush.com & www.WebGrader.com

I will send a nice list if you leave me your card tonight.

Google Page One SEO

Let’s See These Things In Practice:

Google Page One SEO

Right Click On Any Web Page, Choose “View Source”

Google Page One SEO

Google Page One SEO

Google Page One SEO

Google Page One SEO

Google Page One SEO

That Was a 5 Minute Primer. 15 Minutes of Googling & You Can Know More “ABOUT” SEO. But 15 Years Of Experience

Tells Me A Professional Can Get The Job Done Better & Faster!

Google Page One SEO

Some People Think SEO Work is Expensive. But What Is The Cost of Being 97% Invisible ?

Google Page One SEO

The End. Thank You.

TNewTech Meetup: 08/09/2016

Lonn DuganBIG Marketing Solutions LLC

We Build Affordable Websites That WorkWith Professional SEO Included!

Launch As Fast As One Week!