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EDUCATION2016

OBSESSED WITH STYLE The KMS 40 education book: discover innovative classes and inspiring looks.

Page 06 Product and servicesPage 14 CuttingPage 18 StylingPage 28 InspirationPage 30 Business and growth

Join the KMS movement.We are obsessed with style.And we provide you with innovative products to help you create that style.

Our goal?To inspire innovation in your style creation.

After all, it’s your creative style work that keeps your clients happy and your salons successful.

In 2016, we celebrate 40 years of innovative products and the innovators who bring them to life: YOU and the entire KMS global style community.

So join our movement.Because we’re bringing you even more innovations next year … and you won’t want to be left out.

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The KMS International Artistic Team: Lori Panarello/USA, Sonna Brado/USA, Sam Burnett/UK, Simon Miller/USA, Robert Mrosek/Germany

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PRODUCTS AND SERVICES

Simon Miller – 2016 InternationalArtistic Team

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Easy style creation from start to finish.We know your style is always changing. That’s why we make it easy for you to create unlimited looks with our Start, Style and Finish products.

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START STYLE FINISHJumpstart your look with style-prepping shampoos and conditioners.

Bring your look to life with creative styling products. Build it. Shape it. Mold it. Boost it.

Define your style statement. Seal in and maintain your desired look with style finishers.

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PRODUCT INSIGHT

Become the style expert.

Build a strong base of knowledge for the KMS line and gain confidence in consultation, recommendation, usage and retailing. Choose between: INDUCTION – a look & learn session on the stories, theory & science behind the products, or IMMERSION – a practical, hands-on session focused on the usage and creative benefits of working with KMS products.

Contact your local KMS Business Partner for opportunities

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PERSONALIZED STYLE RECOMMENDATION

Great style starts with a great plan.

Build the skills and receive the road map to become a KMS Consultation Expert. This program is based on the consultation element of our Start to Finish style system. This interactive session provides consultation techniques alongside product-focused tips that will help stylists to create personalized looks best suited for their client’s needs.

Contact your local KMS Business Partner for opportunities

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KMS IN-SESSION

Style happens.

A unique program that brings the KMS Start to Finish style concept to life in real time. Utilizing a live ‘client’, KMS In-Session leads you through a cut, style and finish experience while providing a complete overview of our core education programs, demonstrating at every step why our education system is built on a strong foundation of skill and knowledge that is the key to liberating true creativity.

Contact your local KMS Business Partner for opportunities

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Sonna Brado – 2016 InternationalArtistic Team

CUTTING14

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THE IQ CUTTING METHODThe cutting method that gives you the freedom to think for yourself.

The IQ Cutting Method provides a more intelligent approach to a comprehensive cutting system. Whether you are a veteran stylist or just starting out, this comprehensive set of cutting techniques offers a strong foundation of technical know-how that enables an endless number of haircuts. The IQ Cutting Method is the perfect mix of left-brain knowledge and right-brain creativity. This class inspires confidence, creativity and the freedom to create style instead of recreating it.

FORMAT FOR THIS 3 DAY PROGRAM:Start 9AM / Finish 5PM

TOOLS TO BRING:Scissors, Cutting combs, Sectioning clips, Water spray bottle, Brushes – medium and large boar bristle brush, Paddle brush, Denman style brush, Vent brush, Blow dryer

DATES | LOCATIONS:Academy New York April 3-5, July 10-12, October 23-25Academy Santa MonicaApril 10-12.2016, July 10-12, October 9-11

INVESTMENT: $995 or take advantage of our 30 day early booking at $796. This academy program is also available through the Salon Alliance Rewards Program at 34,310 points.

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Lori Panarello – 2016 InternationalArtistic Team

STYLING18

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THE IQ UPSTYLING METHODThe styling method that gives you the freedom to think for yourself.

The latest addition to the successful IQ Series takes on classic upstyling. This step-by-step approach takes you through modern interpretations of classic upstyles while helping to build confidence and encourage creativity, teaching the ‘WHY’ behind the tools, techniques and products that you need to create an amazing upstyle for your client. Whether you’ve never put hair up before or you just want to be re-inspired, this program is the perfect mix of left-brain knowledge and right-brain creativity. Like all of our IQ programs, this class gives you the freedom to create style instead of recreating it.

FORMAT FOR THIS 1 DAY PROGRAM:Start 10AM / Finish 4PM

TOOLS TO BRING:Sectioning clips, water spray bottle, brushes – medium and large boar bristle brush, paddle brush, denman style brush, vent brush, blow dryer, curling irons, micro-crimper.

DATES | LOCATIONS:Academy New York June 27, September 26Academy Santa MonicaJune 13, September 19

INVESTMENT: $350 or take advantage of our 30 day early booking at $280. This academy program is also available through the Salon Alliance Rewards Program at 12,069 points.

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THE BANG THEORYFeaturing Joi Rooks

Creating great bangs is a science — one that requires an eye for face shapes and geometry. This one-day class is designed for stylists at all levels who want to perfect their skills in selecting and creating the ideal bang for each client.The BANG Theory covers all types of bangs, trend to classic; which tools and techniques to use; and how to incorporate your expertise into client consultations.You’ll leave with the confidence to create any type of bang and a “BANG Theory” kit to share with your salon team.

FORMAT FOR THIS 1 DAY PROGRAM:Start 10AM / Finish 4PM

TOOLS TO BRING:Bring shears, razor, cutting combs, clips, blow-dryer and flat-iron

DATES | LOCATIONS:Academy New York June 13, September 27Academy Santa MonicaApril 13

INVESTMENT: $350 or take advantage of our 30 day early booking at $280. This academy program is also available through the Salon Alliance Rewards Program at 12,069 points.

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KMS OBSESSED WITH…

Experience our 2016 style obsessions.

Obsessed with Natural CurlsObsessed with WavesObsessed with VolumeObsessed with TextureObsessed with Creating CurlObsesses with Smooth and Sleek

These interactive classes provide a behind-the-scenes look at our latest styling obsessions. With 6 current style obsessions to choose from, these informative sessions focus on quick and simple techniques to create the look and the best products for the job. With an ever-changing focus these classes are always fresh and keep a pulse on the latest techniques.

Contact your local KMS Business Partner for opportunities

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FREESTYLE

Challenge your creativity.

Join this interactive jam session with KMS. This program breaks down the boundaries of classic product knowledge. If you were stuck with only 4 products in your bag, how much could you achieve? Focusing on styling techniques and unexpected product combinations you will work against the clock to create salon ready looks with or without tools. This program provides a hands-on approach and the ultimate styling challenge! It brings a whole new meaning to “let’s get creative.”

Contact your local KMS Business Partner for opportunities

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Sam Burnett – 2016 InternationalArtistic Team

INSPIRATION28

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Robert Mrosek – 2016 InternationalArtistic Team

BUSINESS ANDGROWTH

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PROFIT OR PERISH

Ever wonder what your clients are really thinking?

This multi-media program presents live street interviews captured on video. We asked a variety of clients questions about what they expect from their salon service …their response will both surprise and delight you! We present a thought-provoking mix of consumer feedback, focusing on client retention, retail recommendation and superior client service. You will leave with a solid plan and the tools to profit in the salon service and retail environment, moving your business to new heights!

Contact your local KMS Business Partner for opportunities

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Lori PanarelloNew York

Sonna BradoWashington

Talmadge HickmanWashington

Amedeo DerangoIllinois

Michael NoragonUtah

Molly TrementeNew York

Simon MillerNew York

Patrick HigginsNew York

Artists

Joi RooksGeorgia

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ACADEMY NEW YORK22 West Little 12th Street, PH1New York, NY 10014

ACADEMY SANTA MONICA1452 Second Street Santa Monica, CA 90401

Booking and must-know information.BookingsPlease follow the steps below to book your academy selection:» visit www.GoldwellKMSregistration.com» choose the program, location and date you are interested

in attending» complete registration» a confirmation email will be forwarded to you upon acceptance

of your registration that will contain: a. registration confirmation b. tools to bring c. hotel booking information

Cancellation policyAll cancellations must be received 30 days prior to the date of the scheduled program to be eligible for a full refund. Any cancellations within 30 days will receive a credit toward a future program in the current calendar year.

United States Learning DestinationsPHONE: 1.800.200.1151EMAIL: AcademyAdmin@Kao.com

Joi RooksGeorgia

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www.fsc.orgKMS California is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

FOR PROFESSIONAL STYLISTS AND THEIR CLIENTS.

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