edifice group presentation

Marketing Partners

• Atlantic Hyundai (Auto Giant)• Group 1• Penske Auto Group• John Eagle Group/Honda of Clearlake• North Central Ford/ Sonic• Paragon Honda• And hundreds more

Clients

• IMT (in-market-timed) More Qualified • Permission-based marketing- Sales!

Targeted - Timed

• Remember, we do not sell the cars. We generate the Traffic to your Dealership which should translate to a SALE .

• We know what households and how many of them we need to market to in order to drive enough prospects to the AVERAGE dealer, to meet the GUARANTEE.

• No Risk on your part, because you pay for SALES not Traffic!!!!

• Money-Back Guarantee on Difference of Cars Sales Purchased and Car Sales Delivered!!!!

Pay for Sales not Traffic

• Analyze Dealerships' Customer records in order to develop a Customer Profile of your Dealership

1. Step One

• Run your Customer Profile analysis thru our Edifice Analytics program within Edifice data bases

• Create Prospect Target List (campaign specific)

2. Step Two

• Produce a Campaign that involves the following components. Email, Postal and Web Solution Initiatives.

3. Step Three

• Dealer Specific Branding• Tier 1• OEM Compliant• CAN-SPAM Compliant• Links

traceable(Dashboard)• New Car Sales• Service• Certified Pre-Owned Car

Sales

Media Channel - Email

• Dealer Specific Branding• Tier 1• Compliant• Personalized Addressing• PURL• Links traceable (Dashboard)• New Car Sales• Service• Certified Pre-Owned Car

Sales

Media Channel - Postal

• FACTS

• 85% of showroom traffic visited www – prior to visiting Dealership

• We will drive traffic to your website

Relevant Prospect Behavior

Campaign Overview

EdificeTarget List

Marketing Offers to prospects

Dealer Website

Sale

EdificeMatches Prospects

To Sales

CRMDEALER

Sales Process

Prospectaction

Dashboard

http://www.egi-network.com/vipaccess/dealer/users/login

• Tracking Intelligence

• Activity notification

• Personalized User ID and Password

• Exclusion process - export 30 days ILM and ups to the Edifice Group to assure that we will not solicit these prospects

• Target List formatted for import into CRM

• CRM integration

Recommendations(Optional)

Q & A

EdificeTarget List

Marketing Offers to prospects

Dealer Website

Sale

EdificeMatches Prospects

To Sales

CRMDEALER

Sales Process

Prospectaction

MONEY BACK GUARANTE!

PAY ONLY FOR SALES

• Retention Program - Targets prospects with vehicle Sales History at your Dealership

• Retention and Conquest Program - Targets both prospects with Vehicle Sales History at your dealership and also prospects without Vehicle Sales history at your Dealership over the last 5 yrs

• Conquest Program – Targets ONLY prospects WITHOUT Vehicle Sales History at your dealership over the last 5 yrs

Campaign Choices

Programs and Cost

Units Initial Retention Initial Retention & Initial ConquestOrdered Choice Choice Conquest Choice

7 5,147.00$ -$ 10,602.00$ 14 6,114.00$ 8,720.00$ 11,262.00$ 20 7,725.00$ 9,940.00$ 13,287.00$ 25 9,012.00$ 12,154.00$ 15,965.00$ 30 10,042.00$ 13,844.00$ 18,384.00$ 35 10,815.00$ 15,248.00$ 20,548.00$ 40 11,330.00$ 16,356.00$ 22,454.00$ 45 11,866.00$ 17,242.00$ 24,102.00$ 50 12,154.00$ 17,922.00$ 25,492.00$ 60 -$ 18,600.00$ 28,800.00$ 70 -$ 19,744.00$ 31,710.00$ 80 -$ 20,325.00$ 32,800.00$ 90 -$ -$ 34,560.00$

100 -$ -$ 36,400.00$

Monthly Budget

Example

• Purchased 30 Cars for $18,384.00• Actually Sold 22 Cars $ 14,306.40 • Money Back to Dealership $ 4,077.60

• Purchased 20 Cars for $13,287.00• Actually Sold 16 Cars $11,937.00• Money Back to Dealership $ 1,350.00

MONEY BACK GUARANTE!

PAY ONLY FOR SALES

The information, data, and charts embodied in this presentation are strictly confidential and are supplied on the understanding that they will be held confidentially and not disclosed to third parties without the prior written consent of Edifice Group, Inc.