edatasource amazon retail performance q212
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Amazon Retail Performance
Report April - June 2012
July 2012
eDataSource Proprietary & Confidential 2
Contents
Summary ............................................................................................................................................................ 3
Methodology ...................................................................................................................................................... 4
About eDataSource ............................................................................................................................................ 4
Disclaimer ........................................................................................................................................................... 5
Amazon Retail Site Market Growth .................................................................................................................. 6
Amazon Retail Site Performance by Category .................................................................................................. 7
- Performance by Category (trailing three months) ................................................................................ 7
- Monthly Performance by Category ....................................................................................................... 8
- Kindle Analysis ....................................................................................................................................... 9
Amazon vs. 3rd Party Analysis .......................................................................................................................... 10
- Performance (trailing three months) .................................................................................................. 10
- Monthly Performance ......................................................................................................................... 12
Prime Membership Analysis ............................................................................................................................ 13
Shipping Methods Analysis.............................................................................................................................. 15
- Overview (trailing three months) ........................................................................................................ 15
- Monthly View by Prime Membership.................................................................................................. 16
Appendix 1: Product Category List.................................................................................................................... 18
Appendix 2: Shipping Category List .................................................................................................................. 19
eDataSource Proprietary & Confidential 3
Summary
Amazon.com, the world’s largest online retailer, has forever changed the face of retailing. Once exclusively
a book seller, Amazon now offers an inventory that ranges from apparel to wireless phones and everything
in between. They have mainstreamed a once niche consumer electronic category — eReaders — with their
incredibly successful line of Kindle products. In the process, Amazon has become one of the top sellers of
digital media – eBooks, mobile apps, music MP3s and movies – in the world
This eDataSource report focuses on the nuts and bolts of the online consumer sales of this multinational
giant. Focusing on the April-June 2012 time period, we’ve estimated performance metrics about Amazon’s
recent sales activity, and have sought to answer:
- How do overall sales vary from month-to-month?
- What is the average order value overall, and by sales category?
- What is the % sales breakdown and average unit retail (AUR) by category?
- Which Kindle models are the most popular?
- What % of purchases are sold directly by Amazon compared to third-party sales?
- How does the purchasing behavior between Prime members and regular customers differ?
- What shipping methods are utilized and is there a difference of order size between methods? Do
Prime members always use free two-day shipping?
Please note: this report focuses on U.S. sales only and excludes digital media sales and rental data.
For more information on eDataSource’s products and services, including
customized eCommerce monitoring reports and data, please contact us at
sales@edatasource.com, or via phone at 800-761-6580.
Visit our website at www.edatasource.com
eDataSource Proprietary & Confidential 4
Methodology
eDataSource utilizes its proprietary email analytics capability and panel of ~800,000 consumers to provide
unique insights into consumer purchasing trends by examining online purchase confirmations delivered by
email.
eDataSource has conducted detailed analyses of the sales and subscription rates at Amazon.com,
Walmart.com, iTunes, Barnes & Noble, Netflix, Staples, Office Depot, Gilt, Ideeli and others using
anonymized data from more than 580,000 online purchase and subscription confirmations over the past six
months.
This Amazon Sales report is based on the analysis of over 30,000 anonymized Amazon receipts from
eDataSource’s proprietary panel during April-June 2012. This data represents purchases of nearly 50,000
items.
Important note: digital content sales and rentals (i.e. Kindle Edition books, movies, MP3s, mobile apps)
have been excluded from this report. Amazon’s digital content sales and rentals are available separately
from eDataSource.
The primary analyses contained in this report include Amazon’s retail (physical goods) web site sales trends, performance by category, Amazon vs. third party sales, prime membership trends and shipping method trends. Approximately 85% of products identified were categorized into ten groups based on Amazon’s published store directory list. eDataSource has defined a prime member as a customer who has made an order with free two-day shipping. Items sold by Amazon.com, Amazon.com LLC, Amazon Digital Service, Inc. and Amazon Export Sales are considered “as sold by Amazon”, other items are “sold by third party.” For shipping method analysis, we’ve limited our analysis to five major categories -- standard, free super saver, two-day shipping, one-day shipping and expedited shipping. Amazon international shipping and some special methods such as no-rush delivery and release-date delivery have been excluded.
About eDataSource
Founded in 2003, eDataSource (www.edatasource.com) is the worldwide leader in competitive intelligence
for email, social media and ecommerce activity, based on active monitoring of more than 800,000
consumer inboxes and 9,000 brands. The company provides strategic analytics products and services for
online marketers, publishers and their service providers.
For more information on eDataSource’s products and services, including customized eCommerce
monitoring reports and data, please contact us at sales@edatasource.com, or via phone at 800-761-6580.
eDataSource Proprietary & Confidential 5
Disclaimer
All material contained in this report is property of eDataSource, Inc. (“eDataSource”) unless otherwise
indicated. This report is proprietary, confidential and provided for the exclusive use of the recipient. No
portion may be directly or indirectly copied, published, reproduced, modified, displayed, sold, transmitted,
or redistributed in any medium without the express prior written consent of eDataSource. Any
unauthorized use of the content of this report is strictly prohibited.
This report is intended for informational purposes only. eDataSource provides the information and data
presented herein on an “as is,” “as available” basis, without representations or warranties of any kind
whatsoever, expressed or implied. All statements and figures in this report are eDataSource estimates. The
information in this report may be incomplete and may not contain all material information relating to the
subject matter of the report. eDataSource does not provide any information or make any representation or
warranty on behalf of the companies that are the subject of this report and this report has not been
authorized or approved by said companies.
This report reflects the results of our research as of the date of this report. Our research results are subject
to change at any time as new or additional data and information is received and analyzed. eDataSource
undertakes no duty to update this report, or to provide supplemental information to any client receiving
this report, absent a specific arrangement to the contrary between eDataSource and individual clients,
which arrangement may specify different frequency and depth of analysis and update commitments based
on levels of service and fees selected by clients.
This report is provided solely to clients of eDataSource, each of whom assume all risk and liability with
regard to any use or application of the data included herein. In no event shall eDataSource or its officers,
directors, affiliates, shareholders or employees be liable for any damages that are directly or indirectly
related to this report.
eDataSource Proprietary & Confidential 6
Amazon Retail Site Market Growth
Month Sales Index
Monthly Growth
Orders Index Monthly Growth
Average Order Value
April 0.95 -2.8% 0.98 -1.7% $46.15
May 1.05 9.9% 1.01 2.9% $49.27
June 1.00 -5.1% 1.00 -1.2% $47.31
Amazon’s saw a considerable jump – nearly 10% -- in sales from April to May. The number of orders and
average order value rose in tandem over the same period, increasing nearly 3% and 6.8%, respectively.
Average order value hit a high of $49.27 in May, up from a quarterly low of $46.15 in April.
$46.15 $49.27
$47.31
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
0.90
0.95
1.00
1.05
1.10
April May June
Ave
rage
Ord
er V
alu
e ($
)
Ind
ex
Average Order Value Sales Index Orders Index
eDataSource Proprietary & Confidential 7
Amazon Retail Site Performance by Category
Performance by Category
* Sales ($) does not include shipping cost, tax or order discount
Nearly 43% of Amazon sales came from Electronics, and AUR in excess of $42 in this category. In
comparison, media categories – Books, Movies, Music and Games -- averaged below $15 per unit. By units
sold, Amazon is still primarily a book seller, with over a quarter of unit sales (27.4%) coming from books.
Electronics & computers nearly matched book sales, representing 26.6% of all unit sales for the period.
8.8%
0.8%
14.6%
42.9%
8.5%
8.4%
6.1%
2.8%
3.7% 3.6% Percentage of Sales ($) by Category
Apparel, Shoes & JewelryAutomotiveBooksElectronics & ComputersGrocery, Health & BeautyHome, Garden & ToolsMovies, Music & GamesOffice ProductSportsToys, Kids & Baby
6.3% 0.6%
27.4%
26.6%
12.0%
7.0%
10.7%
2.7%
2.5%
4.2%
Percentage of Units Sold by Category
Apparel, Shoes & JewelryAutomotiveBooksElectronics & ComputersGrocery, Health & BeautyHome, Garden & ToolsMovies, Music & GamesOffice ProductSportsToys, Kids & Baby
$0.00 $10.00 $20.00 $30.00 $40.00 $50.00
Toys, Kids & BabySports
Office ProductMovies, Music & Games
Home, Garden & ToolsGrocery, Health & BeautyElectronics & Computers
BooksAutomotive
Apparel, Shoes & Jewelry
Average Unit Retail
eDataSource Proprietary & Confidential 8
Monthly Performance by Category
Category Percentage of Sales ($) Percentage of Unit Sold
April May June April May June
Apparel, Shoes & Jewelry 7.6% 10.1% 8.4% 5.5% 7.1% 6.4%
Automotive 0.8% 0.8% 0.8% 0.6% 0.5% 0.6%
Books 14.7% 14.5% 14.6% 27.2% 27.9% 27.0%
Electronics & Computers 44.0% 42.9% 41.7% 27.7% 25.4% 26.6%
Grocery, Health & Beauty 8.1% 8.3% 9.0% 11.2% 12.5% 12.4%
Home, Garden & Tools 8.6% 7.7% 9.0% 7.4% 6.5% 7.1%
Movies, Music & Games 6.1% 6.4% 5.9% 11.1% 11.1% 9.8%
Office Product 2.9% 2.5% 3.1% 2.9% 2.5% 2.8%
Sports 3.3% 3.7% 4.0% 2.6% 2.6% 2.4%
Toys, Kids & Baby 3.9% 3.2% 3.6% 3.8% 3.9% 4.9%
*Sales ($) does not include shipping cost, tax or order discount
Category
Growth from previous month (Sales $)
Growth from previous month (Unit Sold)
Average Unit Retail
April May June April May June April May June
Apparel, Shoes & Jewelry 3.2% 49.3% -22.2% 5.1% 32.3% -9.0% $34.59 $39.03 $33.35
Automotive 21.0% 8.7% -12.2% 10.8% -22.0% 39.1% $33.85 $47.15 $29.78
Books 26.0% 10.9% -6.3% 25.2% 5.4% -3.5% $13.41 $14.10 $13.70
Electronics & Computers 12.3% 9.8% -9.6% 21.8% -5.8% 4.6% $39.49 $46.01 $39.78
Grocery, Health & Beauty 6.6% 15.4% 1.0% 16.8% 14.8% -1.2% $18.00 $18.09 $18.49
Home, Garden & Tools 14.7% 0.2% 9.4% 14.5% -9.2% 8.7% $28.94 $31.94 $32.15
Movies, Music & Games -0.3% 18.0% -14.2% 8.9% 2.7% -12.2% $13.56 $15.58 $15.24
Office Product -20.1% -4.7% 15.9% 35.3% -10.6% 9.1% $24.75 $26.40 $28.06
Sports -3.1% 25.1% 0.5% 1.7% 1.4% -6.8% $31.84 $39.28 $42.32
Toys, Kids & Baby 54.8% -7.7% 2.3% 18.6% 4.7% 26.0% $25.96 $22.88 $18.57
* Sales ($) does not include shipping cost, tax or order discount
Apparel, Shoes and Jewelry tallied the largest monthly category jump rising nearly 50% from April to May.
Sports, Grocery/Health and Beauty and Movies, Music & Games all increased more than 15% over the same
period, to lead the exceptionally strong month of May.
Apparel, Shoes and Jewelry gave back some of the growth, losing over 22% in the following month (May to
June).
eDataSource Proprietary & Confidential 9
Kindle Analysis
Units Sold and Sales Percentage of Kindle Products
Kindle Fire Kindle
Kindle Touch
Kindle Touch 3G
Kindle Keyboard 3G
Kindle DX
% of Total Sales 68.5% 11.0% 7.3% 5.9% 5.7% 1.5%
% of Unit Sold 54.3% 21.6% 11.1% 6.2% 6.2% 0.6%
The Kindle Fire – the single best-selling product on Amazon – netted the most sales of the Kindle product
line in both sales dollars (68.5%) and number of units sold (54.3%) for the quarter. The entry-level, lowest-
priced Kindle was a distant second tallying 11% of Kindle sales representing 21.6% of all Kindle units sold.
The largest, most-expensive unit – the Kindle DX, boasting a 9.7” screen and a $379 price tag – represents
less than 2% of product sales.
68.5%
11.0%
7.3%
5.9% 5.7% 1.5%
Percentage of Total Kindle Sales
Kindle Fire
Kindle
Kindle Touch
Kindle Touch 3G
Kindle Keyboard 3G
Kindle DX
54.3%
21.6%
11.1%
6.2% 6.2%
0.6%
Percentage of Kindle Units Sold
Kindle Fire
Kindle
Kindle Touch
Kindle Touch 3G
Kindle Keyboard 3G
Kindle DX
eDataSource Proprietary & Confidential 10
Amazon vs. 3rd Party
Performance
While third party sellers on the Amazon platform comprised the majority of sales for the quarter – both
in total sales (54.2%) and, more significantly, in the number of units sold (61.2%) – Amazon’s average
unit retail exceeds third parties in 8 of 10 primary shopping categories.
54.2%
45.8%
Percentage of Total Sales Amt $
3rd Party
Amazon61.2%
38.8%
Percentage of Unit Sold
3rd Party
Amazon
$0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 $90.00 $100.00
Toys, Kids & Baby
Sports
Office Product
Movies, Music & Games
Home, Garden & Tools
Grocery, Health & Beauty
Electronics & Computers
Books
Automotive
Apparel, Shoes & Jewelry
Average Unit Retail
Amazon 3rd Party
*Amazon: Include Amazon Digital Service, Inc., Amazon Export Sales, Inc, Amazon.com and Amazon.com LLC
eDataSource Proprietary & Confidential 11
Amazon is the majority seller in the following categories – Automotive, Books, Home & Garden, Sports and
Media (Movies, Music & Games).
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Toys, Kids & Baby
Sports
Office Product
Movies, Music & Games
Home, Garden & Tools
Grocery, Health & Beauty
Electronics & Computers
Books
Automotive
Apparel, Shoes & Jewelry
Percentage of Sales $ and Unit Sold by Amazon
% of Sales ($) % of Unit Sold
*Amazon: Include Amazon Digital Service, Inc., Amazon Export Sales, Inc, Amazon.com and Amazon.com LLC * Sales ($) does not include shipping cost, tax or orderdiscount
eDataSource Proprietary & Confidential 12
Monthly Performance
% of Sales $ by Amazon
% of Unit Sold by Amazon
AUR by Amazon AUR by 3rd Party
April 44.3% 38.3% $28.38 $22.17 May 45.1% 38.9% $31.24 $24.26 June 48.0% 39.2% $30.78 $21.48
Category % of Sales $ Sold by Amazon % of Unit Sold by Amazon
April May June April May June
Apparel, Shoes & Jewelry 49.2% 38.8% 43.6% 36.5% 35.7% 35.6%
Automotive 72.5% 90.1% 84.0% 76.8% 79.7% 88.8%
Books 62.7% 65.4% 65.2% 59.2% 60.2% 58.6%
Electronics & Computers 40.7% 43.3% 46.9% 21.7% 21.2% 21.6%
Grocery, Health & Beauty 36.7% 40.7% 38.8% 33.8% 35.4% 39.1%
Home, Garden & Tools 71.6% 68.2% 76.0% 66.4% 64.2% 65.0%
Movies, Music & Games 53.9% 52.9% 57.6% 44.5% 46.8% 47.7%
Office Product 40.9% 49.6% 42.2% 40.5% 47.6% 61.0%
Sports 82.5% 70.2% 82.4% 82.3% 76.1% 77.3%
Toys, Kids & Baby 49.5% 43.1% 45.0% 38.2% 34.8% 34.4% * Sales ($) does not include shipping cost, tax or order discount
Average Unit Retail
Category April May June
Amazon 3rd Party Amazon 3rd Party Amazon 3rd Party
Apparel, Shoes & Jewelry $46.60 $27.68 $42.46 $37.12 $40.84 $29.21
Automotive $31.94 $40.20 $53.32 $22.95 $28.18 $42.44
Books $14.21 $12.25 $15.34 $12.25 $15.24 $11.53
Electronics & Computers $74.12 $29.92 $93.81 $33.13 $86.65 $26.91
Grocery, Health & Beauty $19.54 $17.21 $20.76 $16.62 $18.35 $18.58
Home, Garden & Tools $31.24 $24.40 $33.97 $28.32 $37.60 $22.01
Movies, Music & Games $16.42 $11.27 $17.59 $13.81 $18.40 $12.35
Office Product $24.97 $24.60 $27.54 $25.36 $19.40 $41.61
Sports $31.93 $31.40 $36.27 $48.84 $45.11 $32.78
Toys, Kids & Baby $33.68 $21.20 $28.35 $19.96 $24.29 $15.56 *Amazon: Includes Amazon Digital Service, Inc., Amazon Export Sales, Inc, Amazon.com and Amazon.com LLC
44.3% 45.1% 48.0% 38.3% 38.9% 39.2%
55.7% 54.9% 52.0% 61.7% 61.1% 60.8%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
April May June April May June
Amazon 3rd Party
% of Sales $ % of Unit Sold
$0.00
$10.00
$20.00
$30.00
$40.00
April May June
Average Unit Retail
AUR by Amazon AUR by 3rd Party
eDataSource Proprietary & Confidential 13
Prime Membership Analysis
Comparison of Prime Members and Regular Customers
April May June
Prime Member
Regular Customer
Prime Member
Regular Customer
Prime Member
Regular Customer
Avg. Order Value $49.23 $44.81 $50.37 $48.76 $47.42 $47.25
Avg. Items per Order 1.66 1.56 1.66 1.53 1.60 1.59
Avg. # of Orders per Customer 4.02 2.13 4.09 2.15 4.12 2.13
Avg. Spent $ per Customer $197.97 $95.39 $205.90 $104.71 $195.52 $100.57
While prime customer spending and items per order does not significantly eclipse regular customers, the
average dollars spent and number of orders are both approximately double that of a non-prime shopper.
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
April May June
Average Spent $ per Customer
Prime Member Regular Customer
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
April May June
Average Order Value
Prime Member Regular Customer
0.00
1.00
2.00
3.00
4.00
5.00
April May June
Average # of Orders per Customer
Prime Member Regular Customer
0.00
0.50
1.00
1.50
2.00
April May June
Average Items per Order
Prime Member Regular Customer
eDataSource Proprietary & Confidential 14
Percentage Contribution and Monthly Growth by Prime Member
Percentage Contribution Growth from previous month
April May June April May June
% of Prime Member 18.8% 19.8% 19.3% 0.3% 1.0% -0.5%
% of Orders by Prime Member 30.4% 31.9% 31.7% -0.9% 1.6% -0.3%
% of Total Sales by Prime Member 32.4% 32.6% 31.7% 0.4% 0.2% -0.9%
Prime membership and contribution to sales held relatively steady through the second quarter. Prime
members represent approximately 19% of the Amazon customer base, and are heavy spenders,
approaching nearly a third of overall sales.
18.8%
30.4% 32.4%
19.8%
31.9% 32.6%
19.3%
31.7% 31.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
# of Customers Total Orders Total Sales
Percentage of Contribution by Prime Member
April May June
eDataSource Proprietary & Confidential 15
Shipping Method Analysis
Overview
Major Shipping Method % of Orders Average Order Value Average Shipping Cost
Standard Shipping 66.9% $36.36 $4.25
Two-day Shipping 19.9% $54.61 $1.13
Free Super Saver Shipping 9.3% $79.72 $0.00
One-day Shipping 2.0% $127.59 $11.78
Expedited Shipping 1.9% $66.98 $11.18
See appendix for shipping categorization detail.
Standard shipping significantly exceeds all other options accounting for nearly 67% of all orders. The
costliest orders travel fastest, and are more expensive to ship. One-day shipping charges account for over
9% of the average order value in this category.
66.9%
19.9%
9.3% 2.0% 1.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
StandardShipping
Two-dayShipping
Free Super SaverShipping
One-dayShipping
ExpeditedShipping
% of Orders by Shipping Methods
$36.36
$54.61
$79.72
$127.59
$66.98
$0.00
$20.00
$40.00
$60.00
$80.00
$100.00
$120.00
$140.00
StandardShipping
Two-dayShipping
Free SuperSaver
Shipping
One-dayShipping
ExpeditedShipping
Average Order Value
$4.25
$1.13 $0.00
$11.78 $11.18
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
StandardShipping
Two-dayShipping
Free SuperSaver
Shipping
One-dayShipping
ExpeditedShipping
Average Shipping Cost
eDataSource Proprietary & Confidential 16
Monthly View of Shipping Methods by Prime Membership
Percentage of Orders by Shipping Method
Major Shipping Method April May June
Prime Regular Prime Regular Prime Regular
Standard Shipping 36.3% 80.0% 36.1% 80.7% 38.4% 81.1%
Two-day Shipping 59.2% 1.8% 59.7% 2.3% 57.8% 2.2%
Free Super Saver Shipping 0.7% 14.4% 0.2% 13.0% 0.4% 12.6%
One-day Shipping 2.9% 1.5% 3.0% 1.5% 2.8% 1.7%
Expedited Shipping 1.0% 2.4% 0.9% 2.6% 0.6% 2.4%
See appendix for shipping categorization detail.
Prime customers overwhelmingly take advantage of their free two-day shipping benefit by selecting this option
nearly 60% of the time compared to only ~2% selection of two day shipping by non-prime customers. Non-prime
shoppers use Standard Shipping 80% of the time.
36.3%
80.0%
36.1%
80.7%
38.4%
81.1%
59.2%
1.8%
59.7%
2.3%
57.8%
2.2%
0.7% 14.4%
0.2% 13.0%
0.4% 12.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Prime Regular Prime Regular Prime Regular
April May June
Percentage of Order by Shipping Methods
Expedited Shipping
One-day Shipping
Free Super Saver Shipping
Two-day Shipping
Standard Shipping
eDataSource Proprietary & Confidential 17
Average Order Value by Shipping Methods
Major Shipping Methods April May June
Prime Regular Prime Regular Prime Regular
Standard Shipping $41.16 $35.50 $35.53 $37.38 $33.58 $36.04
Two-day Shipping $51.43 $73.59 $53.99 $92.12 $51.31 $85.63
Free Super Saver Shipping $87.21 $74.31 $137.63 $82.45 $65.41 $82.60
One-day Shipping $78.11 $102.12 $108.80 $192.53 $136.36 $139.40
Expedited Shipping $44.07 $86.19 $107.86 $60.51 $70.55 $50.90
Average Shipping Cost per Order
Major Shipping Methods April May June
Prime Regular Prime Regular Prime Regular
Standard Shipping $3.91 $4.43 $3.45 $4.46 $3.25 $4.33
Two-day Shipping $0.00 $13.78 $0.00 $13.60 $0.00 $14.70
Free Super Saver Shipping $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
One-day Shipping $5.27 $16.28 $6.35 $17.35 $7.82 $15.46
Expedited Shipping $11.21 $12.50 $11.75 $11.63 $10.64 $9.30
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
Prime Regular Prime Regular Prime Regular
April May June
Average Order Value by Shipping Methods
Standard Shipping
Two-day Shipping
Free Super Saver Shipping
One-day Shipping
Expedited Shipping
eDataSource Proprietary & Confidential 18
Appendix: Product Category List
Category Major Category Category Major Category
Apparel Apparel, Shoes & Jewelry DVD Movies, Music & Games
Jewelry Apparel, Shoes & Jewelry Audio CD Movies, Music & Games
Watch Apparel, Shoes & Jewelry Video Game Movies, Music & Games
Eyewear Apparel, Shoes & Jewelry Blu-ray Movies, Music & Games
Shoes Apparel, Shoes & Jewelry VHS Tape Movies, Music & Games
Sports Apparel Apparel, Shoes & Jewelry Audio Cassette Movies, Music & Games
Paperback Books Sheet music Movies, Music & Games
Hardcover Books MP3 CD Movies, Music & Games
Mass Market Paperback Books Electronics Electronics & Computers
Spiral-bound Books Wireless Phone Accessory Electronics & Computers
Perfect Paperback Books Personal Computers Electronics & Computers
Unknown Binding Books Accessory Electronics & Computers
Board book Books CD-ROM Electronics & Computers
Pamphlet Books Camera Electronics & Computers
Magazine Books Software Electronics & Computers
Library Binding Books DVD-ROM Electronics & Computers
Comic Books Computer Game Electronics & Computers
Hardcover-spiral Books Unlocked Phone Electronics & Computers
Kitchen Home, Garden & Tools Toy Toys, Kids & Baby
Home Improvement Home, Garden & Tools Baby Product Toys, Kids & Baby
Patio Home, Garden & Tools Game Toys, Kids & Baby
Hardware Home, Garden & Tools Health and Beauty Grocery, Health & Beauty
Housewares Home, Garden & Tools Grocery Grocery, Health & Beauty
Office Product Office Product Automotive Automotive
Sports Sports
Reference: http://www.amazon.com/gp/site-directory/ref=sa_menu_fullstore
eDataSource Proprietary & Confidential 19
Appendix: Shipping Category List
Shipping Method Category
standard shipping Standard
standard Standard
expedited shipping Expedited shipping
expedited Expedited shipping
two-day shipping Two-day shipping
free super saver shipping Free super saver shipping
one-day shipping One-day shipping
expedited international shipping Not Included
Amazonglobal priority shipping Not Included
Saturday delivery Not Included
no-rush delivery Not Included
priority shipping Not Included
local express delivery Not Included
priority international courier Not Included
release-date delivery Not Included
Amazonglobal expedited shipping Not Included
standard delivery: carrier will contact you for scheduling an appointment Not Included
scheduled delivery Not Included
standard international shipping Not Included
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