ebridge - closing the gap between off and online

Daniel Finn

Media Consultant Digital Marketing Solutions - Sony DADC

eBridge – closing the gap between off and online marketing

selected eBridge clients:

selected eBridge agency clients:

Unique Sony technology powers eBridge

DVD/CD+PID +personalised label print+ OCR/EAN/QR Barcode

personalizedsalutation

and individualcontent

web

campaign reporting

PID + Name

PCinternetgateway

Postscribed IDTM is a patented technology from Sony DADC that enables the addition of a unique ID onto a DVD or CD-ROM's signal surface at the time of manufacturing. The PID can contain up to 512 Byte of information e.g. first name, last name, customer segment, region etc.

eBridge Analytics – real time insight on your integrated marketing campaigns

eBridge Analytics – real time engagement & response rates

eBridge Analytics – real time geomarketing information on your prospects & customers

Lufthansa used Sony PIM to introduce travel

agents to the eXperts loyalty program and

generate registrations.

The personalised CD welcomed each recipient

and included engaging video content

explaining the program benefits. The disc also

automatically routed them to the eXperts online

site where they could join by just clicking on

the “Yes” button.

More than 60% of the target audience signed

up to the loyalty program.

Case Study No 1Lufthansa – acquisition mailing for loyalty program

Direct Mail applications – B2B

Audi used Sony PIM as a direct mail tool for the launch of the Q7 car in the UK.

Each disc contained:

• the consumers name on the CD label

• the consumers name encoded in the PID

Direct Mail Applications – B2C

Case Study No 2Audi – Launch of Q7…

Consumers were greeted personally

in the offline environment. Audi

received accurate tracking of

consumers who went online.

Response rates were 10% (compared to industry averages of approx 1% for paper mailings)

Sony Electronics use Sony PIM to drive consumer registrations in Bravia

TV’s & Blu-Ray players. One Pan-European CD with 18 languages.

The PID on each disc is matched to a TV serial number -- making the

registration process more consumer friendly.

3rd parties participate via commercial agreements. Consumer incentive(s)

include lottery for PS3’s, and free warranty cover.

Case Study No 3Sony – Bravia Consumer Registration…

18 Languages on 1 Disc

Registration rates increased by

a factor of 5 compared to

traditional registration rates.

eBridge from Sony DADC

http://www.sonydadc-ebridge.com

Daniel Finn

Tel: +44(0) 7872 675 536

Email: daniel.finn@sonydadc.com