ebook 102: from print to enhanced ebooks and apps
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SPEAKERS
Stacy BoydSenior Editor, Silhouette Desire/Harlequin Eric FreeseSolutions Architect, AptaraCaroline Grill, ManagerEbooks and Business Development, HYPERION/VOICEMODERATOR
Guy LeCharles GonzalezChief Executive Optimist, Digital Book World
NOTE: The hashtag for today’s WEBcast is #dbw
Ebook 102: From Print to Enhanced Ebooks and Apps
Digital Book World 2011 will present the proven innovators working at the intersection of publishing and technology who have the experience, insights and strategies to meet the challenge of successfully managing risks and seizing opportunities.
January 24-26, 2011 | http://dbw2011.com
Save $300 w/ DBWAptara
Ebook 202 Session One:Ebook Devices, Formats, and Retailers –Post-iPadWednesday, November 10th @ 1pm ET(On-demand after)
Ebook 202 Session Two:The Kindle — Format, Features and InfluenceWednesday, November 17th @ 1pm ET(On-demand after)
Ebook 202 Session Three:ePUB – Enhancements, Limitations, and PrognosticationsWednesday, November 24th @ 1pm ET(On-demand after)
Instructor:Joshua Tallent, Founder/CEO,eBook Architects
--Sessions: $39 / $23 for DBW Members--Package: $100 / $60 for DBW Members
For more info, http://bit.ly/b2ZCGX
Ebook 102:From Print to Enhanced eBooks & Apps
Eric FreeseNovember 2, 2010
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Aptara Background
Locations • 8 global locations• Headquartered in Falls Church, VA
Employees • 4,000+
Recognized Brand • Partner to 8 of the top 10 publishers• 4 million first-pass pages produced, 54 million pages converted in 2009
Key Services • eBook Production• Enhanced eBook Creation• App Development• Digital Content Production• Editorial & Composition• Content IT Solutions
Myths
eBooks are simple extensions of printed books
eBooks don’t require much planning
Sufficient conversion instructions = Make it look like the book
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Selecting the Material
Is your source material appropriate for an eBook? For an enhanced eBook? For an app?
Do you have access to additional content and/or media?
Who is your target audience?What are their expectations?What devices do they prefer?What functionality do those devices support?
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Evaluate Enhancement Options
Finding informationTOCIndexes
NavigationTOCInternal links
AppearanceColorFlowLayout
Additional contentIllustrationsAudioVideoExternal links
Interactivity
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Devising an eBook/App Strategy
Ask all the same design and layout questions as print booksReflow and rotate add a whole new dimension
Determine enhancements based on target audience/devices
Establish test plan and parameters
Always plan for accessibility
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Case Study: World English Bible
Source material in public domain
Includes footnotes and cross references between verses
Additional materials availableGeo-tagged location informationIllustrationsAudioVideo
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Conversion: Text
Spectrum of choices (easiest to difficult)XMLApplication files (inDesign, Word, Quark, etc.)PDFPaper
Tools/TechnologiesXSLTSave as EPUBConversion toolsOCR/Re-keying
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Conversion: Images
Recommended formats: PNG, JPEG, SVGRecommended sizes: 624x545
Covers (700x545)
Recommended resolution: 96dpi
Considerations:Effect/impact of grayscale on color imagesPlacement of images/flowAbility of devices to zoomSVG will resize along with the textUse meaningful descriptions in ALT attributes for accessibility
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Conversion: Enhancements
Recommended audio format: MP3Recommended video format: MP4
Considerations:TOC: large/deep TOC can be problematic on some devicesLinking: develop linking scheme that reduces chances for readers to get lostPlacement of links/flowAudio: Most readers advertise MP3 capabilities but can’t trigger MP3 filesiPad is only reader that reliably triggers audio/video (iBooks/Kindle apps)Included audio/video greatly increase overall EPUB file sizeLinked audio/video files require an internet connectionUse meaningful descriptions to increase accessibility
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Case Study: World English Bible
Layout/FormattingRed letterImage layout/placementVerse marking
Geonames
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Case Study: World English Bible
FootnotesLinkedEmbeddedPopup
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Case Study: World English Bible
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Case Study: World English Bible
AudioLinkedEmbedded
VideoLinkedEmbedded
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Device Capabilities
Device CollapseTOC
Hidden/Search
Bi-DirFN
InlineFN
PopupFN
ExtLinks
AudioHR/H5
VideoHR/H5
Kindle N Y/N Y N N ? N/N N/N
Nook N Y/N Y Y N N N/N N/N
Sony Y Y/Y Y Y N N N/N N/N
iTouch N Y/N Y Y Y Prompt Y/Y Y/Y
iPad N Y/N Y Y Y Prompt Y/Y Y/Y
Aldiko N N/N Y N Y? Y N/N N/N
eDGe Y Y/Y Y Y N Y Y/N Y/N
Calibre Y Y/Y Y Y Y Y Y/N Y/N
ADE Y Y/Y Y Y N Y N/N N/N
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Enhancement Strategy: Graceful Degradation
PROS
Single file/multiple devicesReduced configuration management demands
CONS
Large filesAdditional complexityReduced nimbleness
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Enhancement Strategy: Device-specific Development
PROS
Single file/single (fewer) deviceMore nimbleReduced file bloat
CONS
Multiple ISBNsMore complex configuration management
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Downloads
To download variations of the full Bible and sample set:
Host: ftp.aptaracorp.comUser: marketingP/W: TBmark10
Path: /pub/incoming/11-02
See README for more details about what is in the directoryFiles named based on what is enabled:
WEB-bidiFN-inlinePIX-linkGEO-noHIDDEN-noAUDIO-noVIDEO.epub
Questions?
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Q&A
Stacy BoydSenior Editor, Silhouette Desire/Harlequin Eric FreeseSolutions Architect, AptaraCaroline Grill, ManagerEbooks and Business Development, HYPERION/VOICEMODERATOR
Guy LeCharles GonzalezChief Executive Optimist, Digital Book World
NOTE: The hashtag for today’s WEBcast is #dbw
Ebook 102: From Print to Enhanced Ebooks and Apps
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