ebay inc corporate strategy
Post on 16-Apr-2017
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EBAYBy : Wahono Sutanto (Liong)
Company Profile Founded in September 1995 Fortune 500 Company World leading online marketplace Million item listed on eBay across
thousands of categories 1.2 Billion Monthly Traffic
Product and Service Selling Platfrom in 39 Countries and
distributed around the world eBay.com Immediate payment though PayPal Fulfillment support to ship the Items
though FedEx
External Analysis The Industry Competitor Porter’s Five Force PESTEL Analysis
E-Retailing Industry Economic growth leading us to
globalization internet boom leading us an access to almost everything everywhere anytime.
Demanding customer that makes global market more viable.
Competitor Ebay market
cap : 35.37 B
Amazon market cap : 390.71 B
Alibaba market cap : 251.18
Ps : market cap calculated at October 12 2016
Porter’s Five Forces Rivalry : High Rivalry Among the
competitor Supplier Power : Low Power Buyer Power : High Power New Entrance : Medium Subtitute : High
PESTEL Analysis Political : Marketplace fairness act Economic : Exchange rate, Global
recession. Social : Different culture in different
market. Technology : Mobile payment. Environment : Waste disposal. Legal : Set which item can/can’t sell.
Internal Analysis Vision and Mission Statement VRIO Analysis Generic Competitive Strategies Corporate Strategies SWOT Action Plan
Vision and Mission Statement
VISION To provide consumers with an intercontinental marketplace through the world wide web, allowing almost anyone to trade a host of items easily, with this mechanism allowing for a host of financial opportunities across the globe
Vision and Mission Statement
MISSION Our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world
VRIO Analysis Value = Yes = eBay gave value to almost everyone
who want to sell a product and services (competitive advantage).
Rarity = No = eBay business model are easy to copy (no competitive parity).
Imitability = Yes = eBay provide a marketplace for people to sell their product (unexploited competitive advantage).
Organization = Yes = eBay company structure are firmly strong (sustained competitive advantage).
Generic Competitive Strategies Price Leadership eBay create a place where buyer can surf
a lot of items and pick the best price
Opportunities & Challenges
SWOT Economic Scale Diversity on Products Technological
Advantage Brand Reputation
Opportunities & Challenges
Inability to Measure Illegal activity
Technological Malfunctions
Cost of shipping High fee No further growth
strategy Inability to penetrate
some foreign markets
Opportunities & Challenges
Mobile usage International expansion New markets Market penetration Increase service
portfolio though acquisition
Opportunities & Challenges
Online security Increasing competition
from Amazon & Alibaba Exchange rates Regional Low cost
retailers
Corporate Strategy Intensive = Rent.com Integration = Paypal Diversification = Meetup.com
INTENSIVEINTEGRATION
DIVERSIFICATION
Action PlanTackle Weakness : Do more expansion through aquisition Keep malfunctions as low as possible Revise and adjust fee system
Action PlanOpportunity Enable the process Payment System Further it’s internatioal expansion efforts Consider the retail markets
Contact & Info If you want to use this slide
please directly email me :
More on my Twitter & Instagram@liong3388@liong3388
wahono.liong@gmail.com
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