easy cheesy, brighton, komedia, 1995-6

Easy Cheesy, Brighton, Komedia, 1995-6

The Strychnine Lounge, Leeds- various venues,

1999 - date

The Death of Dance MusicLeeds, 2003-2005

What is a clubnight?

• What is a clubnight for?• Who designs a clubnight? • What’s the powerplay?• What are the barriers?• Who else might work at a clubnight?• What is the role of the audience?• What kind of other projects might emerge from

a clubnight?

MarketingIn groups consider the following:-

• How would you market a clubnight?

1. What is the night?

2. What is your target audience?

3. How can you reach that audience?

4. Draw a marketing timeline.

• What is PR?

Make a list of PR tasks

Go into Leeds and collect:-

• Marketing materials for clubnights

• Magazines/zines/newspapers that write about the various clubbing spaces in Leeds.

How do these materials promote the nights? What are their audiences?

Select 3 flyers and one article. What do each of these objects say about the night they discuss. Visually, philosophically, intellectually, politically…

Budgets

• Why budget?

• What should a budget tell you?

• What should be on a clubnight budget?

How to be a Promoter….

Issues for the Promoter

• Research• Venue• Programming• Staffing• Marketing• Ethics/Philosophy• To be or not to be “commercial” (fundraising)• Audience expectations• Success and Failure

Working with

• Musicians• DJs• Performers• Artists• Writers• Small organisations• Large organisations

How would you design a clubnight?

• In groups, map out the idea for a clubnight – write a one page plan.

• If appropriate think about venue, DJs/music, marketing, philosophy, dressing/styling, performers, companion projects, door policy, market research, profitability, creativity.