east tennessee preservation conference 2010 - using social media effectively

Using Social Media Effectively

Rugby, TN - October 9, 2010

Preserve it, and they will come...

 Over  500  million

 +  500,000-­‐750,000  accounts  daily

 150  million  on  mobile

 #1  in  web  traffic  (Google  #2)

 Over  110  million  users

 Over  40  million  mobile  users

 55  million  daily  tweets

 Reporters  love  it

 Search  power

 126  million  (2009)  

 Say  what  you  want

 PromoJon

 Influence

 Search  power

Blogs

 24  hours  of  video  uploaded     every  minute

 Second  largest  search  engine   (Google  is  #1)

 Online  networking

 Over  70  million  users

 New  member  added  every  second

 Groups,  Answers

 Search  power

 Tens  of  billions  

 Professional  and  visual

 Media  room

 No  jargon

 TesJmonials

Website

 LocaJon  based  network

 Over  2  million  users

 +  13,000  new  accounts  daily

 6  million  venues  to  check  into

Companies  used  to  talk  to  customers.Then  they  talked  with  customers.Now  customers  talk  with  one  another.The  playing  field  has  changed.

Questions?

Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com@gavinbakerhttp://gbake.com

Chyna BrackeenAttack Monkey Productionschyna@attackmonkey.nethttp://attackmonkey.net

Becky HancockKnox Heritagebhancock@knoxheritage.org@bupperoni

Tim KnightNorris Highlands Agencytim@norrishighlandsagency.com@tim_knight

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