eagle marketing loyalty club introduction

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Eagle Marketing Loyalty ClubsBuild Ratings, Relationships and Revenue

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Reach Your GoalsCustomized “members only” clubs:

• Drive viewership to key day parts

• Generate new revenue with sponsorships

• Build traffic to your website

• Increase social media audience

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Create a Meaningful EngagementConnect with your audience:

• Survey members to gain insights on key issues and interests

• Personalize eblasts with user-defined content targeted to their geographic area

• Engage and reward them with prizes and exclusives

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Partner with Broadcast ProsFrom strategy to execution, concept to creation Eagle Marketing will:

• Write, design and develop all aspects of your club’s campaign integrating your station brand

• Provide monthly reporting and ongoing analysis so you can monitor progress

• Offer regular enhancements keeping the club fresh

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Loyalty Club Website Examples: Bright House Networks

www.baynews9club.comLanding Page

www.news13club.comMember Home Page

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Eblast Example: Weekly Member Update• Customized content

and links based on user preferences

• Quick links to social media and station website to drive traffic/engagement

• Chance to win in the monthly sweepstakes

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Eblast Example: Birthday Club• Delight members with

personalized eblasts on their birthday

• Include a video from the member’s favorite newscaster and/or an exclusive gift from a sponsor

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Contact Us To Learn Moreinfo@eaglemarketing.com619.223.1273