e4e event - from connection to conversion

From Connection to Conversion

Steve Smart2Q Solutions

Will HankeRed Canoe

The Foundation is Built

The Marketing Funnel

What Is a Conversion?

An Action is Taken

Conversion Typically = $$

Conversion Typically = $$

Three Areas of Focus

1. SEO Tips for More Traffic

2. Conversion Tips for Your Site

3. Tracking Your Increases

1. SEO Tips for More Traffic

Design & Layout

After Wins

Don’t Go All Willy-Nilly

Have a Strategy

SEO Doctor

SEO Doctor (Firefox Only)

Not What They Used to Be

The Old Way of SEO

The New Way of SEO: Semantic

Knowledge Graph

Yumm!

Google Expects:

The Machines Are Learning

Use. Real. Words.

2. Getting More Conversions

Four Letter Word

Yeah, That.

Make Content That Attracts Visitors

Relevance = Engagement

Say No to the FAQ

Give Your Content A Makeover

Thanks. Signed, Boring.

That’s Better

About Us

Why?

Tell Your Story

About Me

Will Hanke is this guy that lives in Arnold and does Internet Marketing stuff.

About Me

Will Hanke once pulled a worldwide prank on his Mom that led him to his current career in Internet Marketing.

Connection Made

Use Trust Factors

What Is Your…

Distinctions (from your DNA)

…

User Testing

Over Their Shoulder

UserTesting.com

1 Free Test ($49 Value)Promo code: EXP4ENT

3. Tracking Your Conversions

Google Analytics

Deciphering Google Analytics

Required:

Every Action Has a Value

Yawn…

Ah, Data!

Assign Monetary Value to a Goal

Then: Google Experiments

Test Two Pages

Each Gets 50% of the Traffic

Google Determines the Winner

Do It Again

Ok, Who Has Questions?

Next Steps…

Will Hanke • Red Canoe314-496-8865 • will@redcanoemedia.com

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