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Interactive Digital Media R&D Programme Office
Interactive Digital Media R&D Programme Office
15 May 0915 May 09
S$500M over 5 years
A National Strategic Programme:
To Build a Sustainable Vibrant IDM Industry that is fueled by World Class R&D and Entrepreneurship
Goals.... by 2015
15-20% CAGR
Fuel a Vibrant Media Sector
Compelling Competitive Advantage
Establish Singapore as Preferred location for IDM R&D
100M Global Users
Help Pioneer the Next Generation Media
Deloitte’s Flash Report Estimate of Core IDM
Core IDM sector : 2005 to 2008
~S$360m of VA
CAGR : 22%
~3,500 jobs
CAGR: 24%
In $M
Structure of Industry
347390
(+12%)
31111
(+258%)
79 84(+6%)
2007 (457) 2008 (585)
StartupsSMEs
+28%
Large
More than 85% from new growth subsectorsInteractive Online Media
Gaming
39M
Digital Advertising 20M
Games 33M
Simulation & Animation 59M
Digital Delivery 37M
Virtual World 16M
Learning Media 19M
S$52M S$307M
NewMigration
Strategic programmes
15-20% CAGR
Fuel a Vibrant Media Sector
A Compelling Advantage
Establish Singapore as Preferred location for IDM R&D
100M Global Users
Help Pioneer the Next Generation Media
FutureScape
i.ROCK
i.JAM
Summary of R&D CapacitySummary of R&D Capacity
Project your media on any surface using your phone
8 Local IDM centers
8 IRCs
120Startups
10
CalIT2
MIT
Chinese Academy of Science
Tsinghua University
Zhejiang University
Keio
Indian Institute of Tech
68
Industry Projects
58
IHL Projects
Incubators
IMINTU
6Future Schools
ETH & UNC
i.MATCHInvestorsInvestorsLocal DemandLocal DemandGlobal platformsGlobal platforms
Industry: Attracting best global companies
MobileMobile
Games & AnimationGames & Animation
Virtual WorldsVirtual Worlds
WebWeb
IHL Research EcosystemIHL Research Ecosystem
Institute for Media Innovation (IMI)
BeingThere IRCwith ETH & UNC(Telepresence)
VISN IRC with Zhejiang University (Visualisation Media)
Deep Social Media IRC with IITB (Deep Social Media
China-Singapore Institute of Digital Media with Chinese Academy of
Science ( Communication Mediation)
Next Generational Search IRC with Tsinghua University
(Next Generational Search IRC)
California University (Experiential Media)
Ambient
CUTE Centre with Keio University(Embodied Media)
GAMBIT Games Lab with MIT (Games)
Startups
>400
$2.5MPrivate funding raised 30%
>20%
Startup Talent Trained
Foreign Talent
>150 Applications per quarter
Of startups which launched are profitable
IncubatorsIncubators
Working Adults
International Talent
Students
Associations
Grassroots Innovation
(i.JAM)
Pre Seed Seed Series A Series B/C
Raffles Ventures
Tamarix Capital
Investor NetworkInvestor Network
Evia Capital Partners
Leslie Loh
'Robert Bong
'Kwee Enn Lim
Demand DriversNational Heritage BoardMaCADamia
Virtual Temasek
SingHealth
Healthcare Services
National Day Parade National Library
VirtualLibraries
URA
3D Models
World Expo
IDM for MICE
Youth Olympic Games
UGC Live Streamin
g
Interactive Maps
Game
Global PartnersGlobal Partners
iPhone platform
Top Game app
Top iPhone app in Sg
10
MScape Platform
22Proposals
Web Infrastructure
BizSpark
Programme
CompaniesBenefiting
FY’08: Summary of AchievementsFY’08: Summary of Achievements
250
Project your media on any surface using your phone
Projects
75Researchers,Scientists,Engineers
$51MInvestmen
t
Global Recognition
40%Of startups which launched raised funding
597
Users20Millio
n Countries
>200
MINDTREK Awards - Third Prize MXR
MINDTREK Awards - Third Prize MXR
EE Times ACE AwardsEE Times ACE Awards
Microsoft Xbox ChallengeMicrosoft Xbox ChallengeSingapore’s Star ChallengeSingapore’s Star Challenge National Infocomm
Awards National Infocomm Awards
Red Herring Asia 100Red Herring Asia 100
Asia Pacific ICT Award 08 Asia Pacific ICT Award 08Infocomm Singapore Awards- Tyler ProjectsInfocomm Singapore Awards- Tyler ProjectsBusinessWeek's Asia's Young Entrepreneurs BusinessWeek's Asia's Young Entrepreneurs
Tan Kah Kee Young Inventors' Award 2008Tan Kah Kee Young Inventors' Award 2008
Products
FY’08: Summary of AchievementsFY’08: Summary of Achievements
No 1 Site from Sg
1,084 in the World
Game app in Friendster
No 1Star Challenge
Xbox Challenge
iPhone app in Sg
No 1
No 1
No 1
No 1
Best Educational Software
Best Research & Development
Most Innovative Product
No 1Infocomm
Singapore Awards 08
Asia Pacific ICT Award 08-
Asia Pacific ICT Award 08-
No 1Bank in Second Life
Singapore-based start-ups are making money on the Net and reaching millions of users
The Straits Times
Buzz on IDM
"Singapore has been the ideal location for our first overseas studio…..we have confidence that the digital media industry will continue to grow and succeed here." Lucasfilm Animation
“I am stunned by your young entrepreneurs. I felt that I could have the exact same conversations in Silicon Valley. I am amazed that Singapore could make that transition in the last 2 years.”
Dr John Seely Brown
Complement to bring best of breed offerings
Leverage on each other’s customer base, market access and partners
Future of Media
Inspire & facilitate innovation
Cluster our local industry to create leading positions in
targeted areas
Future of MediaFuture Books
Future TV
Future Mobile
Future Worlds
Future Games
Mobile Projection
Mobile Alternate Reality
Mobile Payment
Mobile Health
Location
Multi
Sensor
New Interfaces
Alternate Reality
Mobile
Web TV
User Generated
VirtualTraining
Product Development
3D Web
VirtualEducation
Ebooks
Mobile Education
Local Demand
FundingIncubation
Global Market
R&D
Partner Network (50-100 companies)
Companies
Startups
SMEs
Anchors
Impact every Singaporean
100M Users Globally
Talent & Capacity
Singtel: free promotion to its subscribersFriendster: featured placements on
homepage Mozat: featured promotion to all users
Apple: trial to schools
Singtel: Market intelligenceMozat: Access to morange delivery
network
Singtel: 230M usersFriendster: 100M users
Mozat: 5M users
Access to Advertisers & Partners
Promotion
Market Access
Customer Base(Global reach & local demand)
Payment & other infrastructural needs
Offerings by Partners: Future Mobile
Friendster: payment programmeSingtel: mobile payment, hosting
Apple: development resourcesMozat: dedicated technical support
Friendster: access to advertisersMozat: First 10 apps, 100%
revenue
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