e245 dcveritas week8
Post on 15-Jul-2015
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• Retrofit wind turbine forstreet and highway lamps.
• Usecompetitive, local, renewable energy, strong greensymbol
• Diversify energy portfolio,• Fast payback than
alternatives.
• Cities• Utilities• County –
State Level
• Direct sales to the cityor utility, and forminglong term relationshipfor maintenance andreplacements.
• 5 year maintenance and warranty • After 5 years, service charge• Utility to manage after warranty
expiration• Extended warranty option
• Asset sales and service calls• Leasing and PPA? (under review)
• Cheap manufacturing process-Intellectual property
• $1.5 MM of capital to startmanufacturing and distribution for year1 and 2
• Endorsements by environmentalgroups, city consortiums for renewableenergy, public utilities, city councilplanning department
• Build relationship with cityengineers and council members
• Understandcustomer, influencers, motivations,problems, competitors
• Form partnerships for maximumreach
• Submit bids for city RFPs
• Environmental, bird, wildlife groups(regulations, publicity)
• City councils (newregulations, permits).
• Lightmanufacturers, installers to packageproduct/services
• Electricians, contractors, light maintenancefor additionalworkforce
• Cost-driven model to provide inexpensive, quality product• Manufacturing costs and customer acquisition costs.• May consider in-house leasing option, if upfront costs is large
obstacle for customer and sufficient funding obtained.
• Retrofit wind turbine forstreet and highway lamps.
• Usecompetitive, local, renewable energy, strong greensymbol
• Diversify energy portfolio,• Fast payback than
alternatives.
• Cities• Utilities• County –
State Level
• Direct sales to the cityor utility, and forminglong term relationshipfor maintenance andreplacements.
• 5 year maintenance and warranty • After 5 years, service charge• Utility to manage after warranty
expiration• Extended warranty option
• Asset sales and service calls• Leasing and PPA (Future)
• Cheap manufacturing process-Intellectual property
• $1.5 MM of capital to startmanufacturing and distribution for year1 and 2
• Endorsements by environmentalgroups, city consortiums for renewableenergy, public utilities, city councilplanning department
• Build relationship with cityengineers and council members
• Understandcustomer, influencers, motivations,problems, competitors
• Form partnerships for maximumreach
• Submit bids for city RFPs
• Environmental, bird, wildlife groups
• City councils (newregulations, permits).
• Light manufacturers,• Installers/maintainers• Research Labs• Turbine Certifiers
• Cost-driven model to provide inexpensive, quality product• Manufacturing costs and customer acquisition costs.• May consider in-house leasing option, if upfront costs is large
obstacle for customer and sufficient funding obtained.
Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
Product Design
Pilot Location
Government Grant / Loan
Regulatory Barriers
Exit Criteria: Have loans and develop MVP
Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
First Manufacture (1-10 units)
Certification
Testing the product
Testing Wind Data
Exit Criteria: Complete testing and Pilot
installation
Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
Manufactures partners (e.g. inverter)
Early Adopter Cities (3-6 cities)
Review Pilot Experience
Testing Results
Exit Criteria: Pilot success and final design
Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
Installation - O&M partners
Closing early adopter sales
Certification approval
Exit Criteria: Certification and first sale
Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
Multiple sales
Costumer Care
Start looking PPA and Leasing
Exit Criteria: Breakeven
Breakeven on year 4
Small scale business over the first 5 yrs
Year 5 sale: 15-20 million
Follow the sales trends in wind and PV
Installers
Less Overhead
Revenue and increased number of products
Quality/Liability
$1000
Certification
Credibility
Advancement of green tech.
Long turnover
High cost – highly variable
Government and Research Labs
Credibility and testing facilities
Want to promote tech
Ownership and Public Knowledge
Cost of proposals
Mariposa, Tx
Eco-school
Demo site for sustainability
Want to pilot
Sundance, Ut
Ski resort is interested
Large energy budget
Green minded
Rapid City, SD
Engineering concerns
Worried about power budget
Large up front cost is problem
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