e-works seo trainings 2

SEO TrainingsNovember 3-17

Agenda

Monday Tuesday Wednesday Thursday Friday Saturday

Sunday

1 Nov 2 Nov 3 Nov1. SEO Basics: How it worksTrainer: Ludwig & Shushan

4 Nov 5 Nov4.Creating SEO-friendly SitesTrainer: Ludwig

5.Creating Appealing ContentTrainer: Ludwig

6 Nov 7 Nov

8 Nov2.Keyword StrategyTrainer: Shushan3.Competitor AnalysisTrainer: Shushan

9 Nov 10 Nov6.Getting Offsite: Linkbuilding StrategiesTrainer: Ludwig and Shushan

11 Nov 12 Nov7.Analyzing ResultsTrainer: Shushan

13 Nov 14 Nov

15 Nov8.SEO for International MarketsTrainer: Ludwig9. Search MarketingTrainer: Shushan

16 Nov 17 Nov10. Internet Marketing and Viral Marketing. Social MediaTrainer: Shushan

18 Nov 19 Nov 20 Nov

Search Engine Optimization

Website Development and Content

Trainers: Ludwig

Websites are coded with XHTML and CSS, the code should be W3C complaint•http://validator.w3.org/•http://jigsaw.w3.org/css-validator/

Clean Code

Clean Code

The cleaner the website code is, the easier Search Engines Read it

METAs

Title Keywords Descriptio

n

SEs and METAs

URLs

Keywords in URL Canonical URLs Closer to the root

Redirects and Error Pages

301 and 302 redirects (permanent and temporary)

Error pages

Secure Server problems

Server availability Website speed SSL Certification

Page Speed Optimization

Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.

YSlow, a free tool from Yahoo! that suggests ways to improve website speed.

WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.

In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.”

Flash SEO

Build Independent HTML pages

SWFObject Restrict the over usage

of Flash Creation of alternate

HTML content Discoverability of Links

JavaScript

It makes your HTML page load faster

You can instruct the robots of search engines NOT to read the .js files.

The indexing of the pages becomes faster

Sitemaps

HTML Sitemap XML Sitemap

Changefreq Tag Priority Tag Lastmod Tag

Robots.txt

RSS Feeds

Ensure the RSS feed you use has automatic notification to RSS search engines and news aggregation sites of updates to the feeds

Create a linking strategy to and from your feed content.

Submit the feeds to top RSS search engines and news aggregator directories

Choose a system that has social media features such as tagging and bookmarking, like 'add to del.icio.us' buttons

Set up monthly reporting on search engine visibility and feed usage

Really Simple Syndication

Research Tools

https://adwords.google.com/select/KeywordToolExternal

http://tools.seobook.com/general/keyword/

http://www.copyblogger.com/keyword-research-tools/

Be Specific

Headlines

Headlines are important for search engins

Breadcrumbs

Content

Content length Keyword frequency and density Bookmarks and Sharing Linking out Copyscape (www.copyscape.com)

Image Optimization

ALT and Title Tags Image Filenames Surrounding Texts Images Folder Image Type Flickr, Picasa

Video Optimization

Creation of relevant and Informative Videos

Optimising Video Content and Thumbnails Optimising the Title, keywords and

Description of the Video Ratings, Comments and Reviews Duration of the Video

Video Optimization

Assigning proper Category/Tags Sitemaps Optimised URLs Surrounding Text Promotion of Videos

Task and Report

Please review the followings websites: www.seo.am www.smartbuy.am www.shangrila.am www.ababycare.com www.bsc.am www.e-works.am