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E Q U A L S T H R E E C O
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E Q U A L S T H R E E C O
M M
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, INC
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E Q U A L S T H R E E C O
M M
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, Inc.
MWCOG2010 Idle Reduction Campaign Briefing
June 8th, 2010 | 12:00 – 2:00 pm
Equals Three Communications, Inc.
7910 Woodmont Avenue Suite 200
Bethesda, MD 20814www.equals3.com
301 656 3100
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Agenda
Campaign Overview
Partners and Supporters
What we’ve done so far
What we plan to do next
What we’ve created
Upcoming Event: Campaign Launch
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Idle Reduction Campaign
Mission: Initiative aimed at decreasing diesel emissions and improving air quality in Metropolitan Washington-Baltimore Regions.
Purpose:– Increase idle reduction awareness and control diesel emissions.– Promote idle reduction as a positive behavior that helps bus and
truck drivers to avoid fines, save money, and cut fuel costs.– Improve public health and protect the environment
Led by the Metropolitan Washington Council of Governments (COG), in collaboration with:– District Department of the Environment (DDOE)– District Department of Transportation (DDOT) – Maryland Department of the Environment (MDE)
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Partners and Supporters
American Bus Association United Motor Coach Association American Trucking Associations Diesel Technology Forum Maryland Motor Truck Association National Association of Truck stop Operators National Private Truck Council Owner Operator Independent Drivers Association Truckload Carriers Association Virginia Trucking Association
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What we’ve done so far
Communications Audit to analyze past and current MWCOG communications materials to see what messages/approaches have been successful
Media Analysis to better understand how media covers idling issue in DC metro area and nationwide
Environmental Scan to gain understanding of the overall industry and the idling issue from a local, regional and national perspective
4 Stakeholder Meetings To educate truck and
motor coach industry members about idle reduction laws
To understand industry perception of issue
To identify best way to communication with them
Interviews and Online Surveys to gather further direct input from the industry
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What we plan to do next
Launch Event/ Press Conference at COG
Post Launch Stakeholder Meeting
4 Street Team and Promotional Activities at truck stops and bus parking areas to interact with drivers and raise awareness about idle reduction
Six Flags Promotional Event and live intercom reads targeting bus drivers waiting in park parking lots
Continued media push with Satellite Radio live mentions, print ads in trade publications and Op-Eds and editorial features on Idle Reduction in Metro DC area
Driver Recognition Program to elevate awareness and encourage compliance with idle reduction initiative. Serves to acknowledge drivers and companies who take positive idle reduction measures.
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Flyer
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Logo
We’ve also created:•Pine-scented air fresheners with idle regulations•T-shirts•Print Ads •Posters
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Upcoming Event
Campaign Launch Event and Press Conference
Where: MWCOG BoardroomWhen: Tuesday July 13, 10:00 am to 12:30 pm
10:00 a.m.-10:45 a.m. Stakeholder Meeting and Campaign Discussion
11:00 a.m.-11:30 pm. Press Conference/ Q&A Session11:30 p.m.-12:30 p.m. Networking
Join Us!Please email kpoe@equals3.com to RSVP.
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Thank you!Questions/Comments
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