e-music marketing plan

E-Music

Presented by:

Antonio Hughes

Introduction

Music Online

The largest key word category on the internet

Creation of Mp3 files

Downloaded music sales have actually surpassed sales of physical copies in some countries.

The Music Industry

Largest restructure due to internet than any other industry

The new business model “ Music that flows like water”

Loss of physical sales due to digitization of music.

Navigation and Supply Chain

NAVIGATION

Browse product by category ( Genre, Artist, year, etc…)

Easy conversions

Pay Sites offer premiums to products.

SUPPLY CHAIN

Physical CD sales have fallen

No need for warehouses

Marketing

PEER-TO-PEER Network

File Sharing

Independent Artist Promotions

Legal

• Comply To Copyright Laws

• File Sharing is Permissible in Record Industry

• Web Site Owners are protected

Regulatory

• Need Restrictive Rules

• Need to Monitor Websites

• Need to Administer Laws to Website User

Security Issues

• Napster

Registration Information

• Rhapsody

RealNetwork, Inc.

• LimeWire

Cookies

Confidential Issues

• Napster

SSL Technology

TRUSTe

• Rhapsody

Personal-Identifiable Information

• LimeWire

IP Addresses

International Issues

• Napster

TRUSTe – globally

• Rhapsody

Realnetworks&apos

Conclusion

If you love music and have any business sense, the music industry can be depressing - as a new lawsuit confirms. New technology has the power to revitalize the music economy, create channels for buying hard-to-get music, and open our culture up once again to the unusual voices that once revolutionized music - and society - while helping the business boom.

The whole economic pie could become bigger by bringing underserved music markets back into the marketplace. Instead, music execs are being defensive and reactionary, attacking new technology rather than embracing its opportunities. The result? Less for everybody.

References

LimeWire: The Office Site for the Fastest File Sharing program. Privacy Agreement Napster privacy Policy. (2006) www.limewire.com

Napster Website Services Terms of Use Agreement. April 25, 2006. http//www.napster.com/privacy policy

RealNetwork, Inc. www.realnetwork.com

Rhapsody Privacy Agreement. www.rhapsody.com

Eric Wolfe, Dec. 30, 2003 How to Navigate the Web of Digital Music TECH CITY http://daily.nysun.com

The Future of Music: Manifesto for the Digital music revolution. Jan. 27, 2007 http://futureofmusicbook.com

Questions