e-marketing o nline c ourse with i ntegrated o ntology support t ool presented by vincent ong
Post on 30-Dec-2015
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e-Marketing Online Course with Integrated Ontology
Support Tool
presented by Vincent Ong
Languages for eCommerce (LFEC) project
www.languages-for-ecommerce.com
e-Learning Modules
• Languages for e-Commerce• e-Marketing for International e-
Commerce and • e-Commerce Application Design
www.languages-for-ecommerce.com
Integrated Ontology Support Tool
E-learning Modules• Languages for e-
Commerce• e-Marketing for
International e-Commerce and
• e-Commerce Application Design
Ontology Support Tool(Multilingual Dictionaryof e-commerce domain)
www.languages-for-ecommerce.com
e-Learning Methodology
• Learner centricity Learn by interacting with each other through forum
discussion – learner generated content, i.e. dealing with tasks, which are realistic and demanding from their personal experiences and comprehension.
• Peer learning Learn from learners of different countries and cultural
backgrounds as peers, i.e. dealing with tasks that allow learners to understand, comment and evaluate on each other’s contribution, having considered the
cultural and background differences. www.languages-for-ecommerce.com
e-Learning Methodology
• Unit of Learning (UoL) Online interactive study guideOnline interactive learning contentsOnline interactive assessments
(individual and group), i.e. quizzes, essays, games
Virtual group discussion (forum discussion)
www.languages-for-ecommerce.com
e-Learning Methodology
• E-moderator (tutor)to facilitate and motivate online learning
and socialisation (stage 1 & 2 of Salmon’s (2000, 2004) five stages model)
• E-reporterto coordinate and supervise the work
developed by the group members (stage 3 & 4 of Salmon’s (2000, 2004) five stages model)
to post group contribution (stage 5 of Salmon’s (2000, 2004) five stages model)
www.languages-for-ecommerce.com
e-learning Content Design
Chapter
Introduction
Learning Outcomes
Lesson 1, 2, 3…n
Task 1, 2, 3…n
Assignment 1, 2, 3…n
Appendix 1, 2, 3…n
www.languages-for-ecommerce.com
Ontology Support Tool
presented by Johannes Schwall
Languages for eCommerce (LFEC) project
www.languages-for-ecommerce.com
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