e-commerce berlin expo - brand24 - mike sadowski

Building my credibility.

120 new customers acquired every month.

11 Growth Tips for taking your online business to the next level.

Track your users to understand why they buy (or not buy) your product.

Tip #1

Fix UX inefficiencies before you expand your marketing.

Tip #2

Build your marketing around Customer Acquisition Cost (CAC) and

Customer Lifetime Value (CLV)

Tip #3

CAC analysis example for Twitter Ads.

$3 per click. 14% conversion from new users to trials.

$21 per trial. 3% conversion from trials to paying customers.

$693 Customer Acquisition Cost (CAC).

[with $1900 Customer Lifetime Value (CLV)]

Making Your Advertising Message Stand Out. (captain obvious right?)

Tip #4

Produkt

Produkt

Stop using buzzwords.

Tip #5

Stop wasting everybody’s time.

Tip #6

Leverage new sources of data.

Tip #7

Analyse inbound traffic of other tools with a similar target group.

Tip #8

Use User-ID integration with Google Analytics to find patterns for new customers.

Tip #9

Use auxiliary marketing metrics to get rid of a marketing inertia.

Tip #10

Use Social Selling to find new customers.

Tip #11

The Social Facts

thesocialfacts

+

5500+DAILY QUESTIONS ON QUORA

9$ +41%

35-54 AGE RANGE ON SOCIAL SINCE 2011

+20%SHORTER SALES CYCLE WHEN DRIVEN THROUGH SOCIAL

8000+NEW LINKEDIN GROUPS PER WEEK

Works for us.

High quality traffic.

Others already do this.

Conclusion.

Thank you!

Follow me Twitter: @sadek

Facebook: fb.me/michalsadowski