e-commerce berlin expo 2017 - diversify your sales channels - avoid dependency

Diversify your sales channels - avoid dependency

Thomas FichtProject Manager idealo Direktkauf@FichtThomas

ECOMMERCESUCCESS FACTORS

1online shop

1 2trafficonline

shop

1 2 3traffic optimize online

shop

1 2 3 4optimize sales

channels trafficonline

shop

SALESCHANNEL

MARKETPLACES

„„

marketplaces bring together supply and demand.

b2c vs. b2b

3.

1.

4.

2. open vs. closed

direct buy vs. auction vs. insertion

neutral vs. operated by merchant

- reach - product range- service

- cost - no curated catalogue - branding- operated by merchant

- merchant relationship- reach - no app - operated by merchant

- reach- product range - neutral

- cost - no curated catalogue - complex offer setup

- merchant relationship - neutral

- reach - no app - search

ALTERNATIVESALES

CHANNEL

est. 2000

650+ employees

based in berlin

15 million users/month

330 million offers

1.5 billion EUR generated

request from merchants trust from customers

42% more orders

4 million apps

15 million monthly users

special ecommerce expo berlin offer:

2% CPO**) Get a CPO of 2% until 31st of May. The special CPO offer is valid for all merchants which will go online with their full inventory until 24th of February. Please send an email with your shop URL: expo@idealo.de

Photo Credentials

- Adobe Stock: #932478080 - Adobe Stock: #122883195- Adobe Stock: #84399493- Adobe Stock: #121400541- Adobe Stock: #38477671- Adobe Stock: #96102964- Adobe Stock: #73427661- Fotolia: #653302238- Fotolia: #65752638- Fotolia: #84796636