e-comerce

E-ComerceBy:

Joseph Jorge RepasoBSCS-4

Introduction to E-Business and E-commerce

Business transactions take place via telecommunications networks, especially the Internet.

Buying and selling of products, services, and information via computer networks including the Internet.

Doing business electronically.

E-commerce Fundamentals

user experience. Solid ‘on-site search’ functionality is vital. Well-defined information architectureand

intuitive navigation is essential.  Clearly label categories and pages.  Trust and credibility need to be reinforced,

particularly in key purchase areas, and especially for new or unknown brands.

E-commerce Fundamentals

Prioritise the key information users look for during the purchase decision-making process.

Minimise distractions – keep the user focused on the purchase or conversion goal.

Good copy.   Images.  Service the pre-purchase consumer

E-commerce Fundamentals

No alarms and no surprises.  Highly visible support options.

E-Business Infrastructure

Architecture of hardware, software, content and data used to deliver e-business services to employees, custom.ers and partners.

Vital to all companies adopting e-business as it affects directly the quality of service experience by users.

E- Environment

Risk› The overarching risk to any business doing

online transactions is not having an overall E-commerce strategy, especially when it comes to the compliance requirements of which a merchant may or may not fully understand or even be aware.

Availability lack of which is a big risk to an E-commerce

E- Environment

Performance . Performance should be considered throughout

the entire E-commerce environment—from network throughput to disk I/O and even memory or CPU utilization—as the single weakest link can cause the entire environment to respond poorly.

Scalability Scalability for an E-commerce site or environment

could mean different things to different merchants. Security

Security is perhaps the broadest topic when it comes to an E-commerce site.

Supply Chain Management

E- Marketing

Provides businesses and advertisers with an easily customized, efficient form of marketing to complement existing advertising strategies and close in on the elusive and profitable interactive market.

E- Marketing Priorities

We divide web site marketing into three primary divisions:› Enticing visitors (non-customers) to come

to the site› Converting visitors (non-customers) into

customers› Site Effectiveness

E- Marketing Priorities

› The benefits of E-Marketing include: Speed Ease and Efficiency Low Cost Targeted

Customer Relationship Management

company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy.

brings together information from all data sources within an organization.

Change Management

Approach to shifting/transitioning individuals, teams, and organizations from a current state to a desired future state.

Organizational process aimed at helping change stakeholders.

Analysis and Design: M-commerce

creating entirely new opportunities both for mobile devices and services.

transactions using a wireless device and data connection,

Management of Mobile commerce Services

Content development and distribution to hand-held devices, content caching, pricing of mobile commerce services.

The role of emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m-commerce services.