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© DW GROUP, LLC 2008

We have inspired major employers

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Why Wellness?

"We are living in a world today where "We are living in a world today where lemonade is made from artificial lemonade is made from artificial flavors and furniture polish is made flavors and furniture polish is made from real lemons."from real lemons." --Alfred E. Newman Alfred E. Newman

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Why Wellness?

More than 60 % of U.S. adults don't exercise regularly

25 % aren't active at all

®

Choices……

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We could eliminate 80% of HEART DISEASE and 70% of CANCER by:

• Not smoking

• Exercising

• Eating a “Healthy Diet”

Source: Walter Willett, MD. Eat, Drink and Be Healthy,

2001

Most Disease is Preventable

Research Says:

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Determinants of Health Status

Consumer Lifestyles Drive Health Status

10%

20% 20%

50%

Source: Institution for the (IFTF), Center for Disease Control and Prevention

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Between 1987 and 2002:• Total health care cost rose by nearly 60%• Costs associated with preventable conditions doubled

Source: Health Affairs, 2005

Increase in Cost for Preventable Conditions (inflation adjusted)

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Keeping Healthy People Healthy

Sources: Edington, D, Emerging research — a view from one research center, American Journal of Health Promotion, 2001, volume 15:5, page 346.

Research is confirming that the best opportunity for employers to see cost impact is in keeping low-risk employees from moving into higher-risk categories.

9

$7,663

$4,727

$2,662

ABC Company 2006 Claim Cost by Health Risk Category

Annual average per employee cost - $3,788

Health Status Drives Employee Claim Cost

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The New Health Promotion Paradigm

Why Wellness?

STRESS!

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The Case for Prevention

“Smart business leaders increasingly are finding that it is the right decision to promote health education, physical activity and preventive benefits in the workplace."

-Tommy G. Thompson, Secretary of Health and Human Services

Sources: National Business Group on Health Survey, PwC Health Research Institute 2006

Why Wellness?

0 10 20 30 40 50 60 70

Percent of Companies Offering

HRAs

Smoking cessation

On-site workout facilities

Diet Groups

Cafeteria healthy food options

Subsidized Gym membership

Other*

Diet Counseling

Exercise breaks

Pro

gra

m T

ypes

Popular Wellness Programs Offeredby 365 U.S. Companies Surveyed**

**Source: ERISA Industry Committee (ERIC) & Deloitte Wellness Survey 2005

* "Other" includes free flu shots, wellness web sites, on-site massage, etc.

®

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Keeping Healthy People Healthy

Some of the best investments include programs with appeal to low-risk employees: Health Risk Assessment and screenings Health educational programs Contests Online and print education materials, newsletters, etc. Offering incentives to employees who maintain low-risk

status

Sources: Edington, D, Emerging research — a view from one research center, American Journal of Health Promotion, 2001, volume 15:5, page 346.

Research is confirming that the best opportunity for employers to see cost impact is in keeping low-risk employees from moving into higher-risk categories.

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The New Health Promotion Paradigm

HRA Biometrics Personal Employee

Report Aggregate Reports Periodic

Reassessments

Assessment

CommunicationsMaintain Interest and

ParticipationTargeted email

messagesSocial Support / BuzzNews and Tips

Intervention Lifestyle Assessments & Goal Setting Guided Personalized Learning Risk reduction / Behavior Change Education Fun, Engaging e-

learning modules

Positive Reinforcement

Reward health improvement and behavior change Link individual health status to health plan costs

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Dynamic Wellness Stress-Busting Program

Developed at Request of Client Who Did an Employee Survey and

Found that STRESS was Top Employee Concern!

Survey committee took action:

Contacted us -- we worked with them to develop a stress program and communication materials

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• Help raise awareness of our stress responses

• Introduce employees to proven stress-busting tools

• Give participants a chance to find the stress tools that work for them personally

• Help co-workers have some fun!

A 10-Week Program designed to:

Dynamic Wellness Stress-Busting Program

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Senior Management Support at DISCOVER

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Discover Card Convert!

Doesn’t Doesn’t anyone want a anyone want a chocolate chip chocolate chip

cookie?cookie?- Chief Financial - Chief Financial OfficerOfficer

Doesn’t Doesn’t anyone want a anyone want a chocolate chip chocolate chip

cookie?cookie?- Chief Financial - Chief Financial OfficerOfficer

“Dynamic Wellness immediately and significantly impacted our group. Our initial skepticism was quickly replaced by appreciation and enthusiasm. If I had to rate the session from 1 to 10, I would certainly rate it a 10!”- Finance Director

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Effectively addressing health risks dramatically lowers costs

After Two to Three years

Estimated ROI of almost 6 to 1

Emerging research shows. . .

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Dynamic Wellness inspires change and results

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We blend science and practice

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Deliver a Clear, Consistent Health Promotion Message Not just WHAT, but WHY!

Make Health Cool!

Customization and Interactivity

• EntertainiEntertainingng

• Practical Practical

• FUN!FUN!

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Employees can be inspired to change!

Keys to participation:• Buy-in from leadership• Easy access• Engaging content and presentation• Incentives

Education topics drive healthy lifestyles and reduce health risks:• Nutrition• Fitness• Stress Management• Weight Management• Heart Health

− Reducing BP− Reducing Cholesterol− Reducing Inflammation• Preventing / Managing

Diabetes

Steps to wellness inspiration:• Understand the right behavior and WHY• Understand the consequences for inaction• Take one, easy step at a time

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BEHAVIOR CHANGE THROUGH KNOWLEDGE

The Dynamic Wellness Approach

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Typical Online Tools and Resources

No progressive learning structure

No focus

No consistent editorial voice

Self-serve -Requires self-motivation

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The Dynamic Wellness Approach

Entertaining and motivating wellness learning programs

Comprehensive, timely and topical content

Helps individuals make incremental yet sustainable lifestyle changes

Complements existing programs or provides customized solutions

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Dynamic Wellness Programs

Give people a place to start-- “Strategic Game Plans”

Gather knowledge that they “own”

Small positive choices introduced gradually are the ones that stick and result in behavior change

101 Wellness tips usually=zero actual changes

Choices have to make sense and fit it existing lifestyles

“10 minute chunks of exercise” “No Excuses” workoutTrans fats loopholeGood fats vs. Bad fats

Eat Better?

How?

Exercise?Which kind?How much?

All Fat is Bad?Some fats are

good??

Supplements?

Free Radicals vs.

Antioxidants

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Partnering with Employees to Change

The Dynamic Wellness Challenge™

3-month, 6-month, 1-year programs

Focuses on four areas for behavior change

Participant given a new topic every two weeks

Participant “encouraged” to incorporate topic into their lifestyle

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Dynamic Multimedia Engages and Inspires

Thorough yet concise

Not only concepts (Omega-3s), but

Tips for incorporating into your life (salmon recipe)

Great for sticking to refrigerator as reminder

Demonstrates exercises, cooking, etc. through compelling videos

Substantive yet concise segments last around 5 minutes each

Guest experts: nutritionists, doctors, trainers, etc.

Uses latest technology to promote hands-on learning through interaction

Participants click their way through e-learning module at their own pace

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Dynamic Wellness Challenge drives results

Results are taken from a major, global restaurant chain whose employees participated in the Dynamic Wellness Challenge™.

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The Complete Health Package Video Program

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Program Overview

Topic based program focusing on key Health Risk factors

• Each month is themed around one topic of Complete Health e.g., Keys to Heart Health, Functional Fitness, Healthy Weight management

• Each week participants receive an emailed link to a video covering one issue within each topic

− DW Experts discuss latest research and knowledge on the subject

− Provide targeted tips and suggestions

• Supporting materials provide additional information and practical tips

The Complete Health Package Video ProgramThe Complete Health Package Video Program

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Monthly Program Topics

Anti-oxidants & Free Radicals

Packing off the Pounds

Keys to Heart Health

Functional Fitness

Cleansing & Detoxifying

Aging – Facts & Fiction

Easing Neck & Back Pain

Dodging Diabetes – or Living Well With

Cancer Prevention

Keeping Joints Healthy

Osteoporosis Prevention

Alternative Medicine Update

The Complete Health Package Video ProgramThe Complete Health Package Video Program

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“Very practical solutions”

“Nutrition information – particularly list of Super Foods”

“Free radicals and antioxidants”

“Make small lifestyle choices”

“How to get results from strength training exercises”

"I never heard or understood about hunger cycles. I hope this will help me make better choices painlessly by understanding why I am hungry.”

Evaluation Evaluation FeedbackFeedbackEvaluation Evaluation FeedbackFeedback

What did you find most useful?

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In Conclusion . . .